Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.
Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.
We operate on three values:
- Circularity - We’re taking the circular economy mainstream. Changing people’s relationship with clothes and making it easy to choose options that are kinder to the planet.
- Self expression - We’re a space for self expression that encourages millions to explore, connect and find their identities through style.
- Opportunity - We’re building a home of fashion where everyone feels welcome and anyone can succeed on their own terms.
The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Commercial teams and are an integral part of making sure our business is as data-driven as possible. Insights is comprised of four key groups whose structure mirrors the structure of the teams we support and the company's priorities as closely as possible:
- The Buyers Group and Sellers Group: these two groups are the focal points within the business for analysis and insights into their respective users. They are responsible for building a deep and nuanced understanding of the full user lifecycle.
- The Core Marketplace Group: this team is focused on understanding and supporting core capabilities that improve the overall quality of the user experience in our marketplace, including payments, shipping, and making the user experience safer and smoother for all of our users.
- Strategy & Marketing Group: this team brings together analysts who look after overarching strategy topics, market research, as well as supporting our global marketing teams and localised efforts in our key markets.
We are currently looking for a dynamic and highly motivated Market and Audience Researcher to join our Strategy and Marketing group and support our external research efforts. In this role you will work closely with stakeholders across Insights, Marketing, Growth and other teams across the business to design and conduct quantitative and qualitative research into our markets, audiences and users. Your objective would be to use a variety of primary and secondary research methods to stress test, validate and complement the findings from our internal analysis and help us extend our understanding of our business environment.
In this role your responsibilities will include:
- Designing & conducting primary quantitative research about our markets, audiences and users from questionnaire design through to data analysis
- Designing & conducting user surveys in collaboration with relevant stakeholders. This includes advising on optimal data collection and sampling methodologies
- Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts
- Designing and conducting qualitative research about our markets, audiences and users, such as focus groups and user interviews, to support and inform our marketing strategies and activities
- Collating and interpreting externally collected data points, and identifying relevant internal data points to join them to build a holistic understanding of the topic at hand.
- Interpreting findings and making recommendations based on the data collected
- Proficiency with a programming language such as SQL, Python, R, etc. and ability to work with large datasets
- Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions
- Proven experience with a range of quantitative research methods and ability to choose most appropriate methods for different contexts.
- Thorough understanding of the role of quantitative and qualitative methodologies and experience deciding when to use which approach
- Experience using advanced analytics in a research context (e.g. key drivers analysis, Conjoint modelling)
- Some experience of conducting qualitative research (e.g. in depth interviews, focus groups)
- Ability to work independently end-to-end to design, conduct and synthesise research with minimal supervision
- Ability to collaborate closely with other analysts to link research findings with analytics
- An excellent, confident communicator with strong interpersonal skills and good at building relationships, both with colleagues across the business as well as with our users
- An analytical mind with good problem solving skills, strong commercial awareness and ability to link research to overall organisational strategy and objectives
- A hunger to learn, natural curiosity and a keen eye for detail
- A strong sense of ownership and highly organised nature
Bonus points if you have
- Experience delivering in a high performing, data-driven product team
- Learn and Grow: We want to give our people the opportunity to learn. We offer a personal learning budget for every employee and also sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us.
- Wellbeing: We care about our employees' wellbeing. We offer healthcare, an EAP (Employee Assistance Programme), a cycle to work scheme, weekly yoga sessions, a discounted gym membership and eye-care vouchers.
- Mental Health: Our employees' mental health is a top priority. We offer Headspace access and subsidised coaching and counselling appointments. We also have trained mental health first aiders available.
- Work/Life Balance: We offer a hybrid working model to provide a healthy work/life balance for our employees. We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees.
- Family Life: We offer flexible working, generous maternity/paternity and parental leave policies, which include adoption and paid time off for fertility treatments. We also offer life insurance, a pension scheme and parent and carer support.
- Office Life: We provide healthy snacks, tea and coffee in our offices. All of our offices are also dog-friendly! Do your best work with your best friend.
- Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials, such as quiz night, games night, movie night and more...we’ve taken this virtual for now!
Equality and Diversity Monitoring
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community. Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.
We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy. In this way, we can check that we are complying with the Equality Act (2010).
Under the Equality Act 2010 the definition of disability is if you have a physical or mental impairment that has a 'substantial' and 'long-term' adverse effect on your ability to carry out normal day to day activities. Further information regarding the definition of disability can be found at: www.gov.uk/definition-of-disability-under-equality-act-2010
Reasonable adjustments will be made available should you be invited to interview.
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