Director of Multi-Cultural and Growth Marketing

Job Summary: The Director of Multi-Cultural and Growth Marketing is responsible for leading organizations efforts to reaching and engaging diverse audiences. This role requires a strategic thinker with exceptional leadership skills, a passion for promoting diversity in sports, and strong growth marketing experience. This position will manage all aspects of the Broncos Hispanic marketing efforts on both a local and international level with ownership of all responsibilities related to the NFLs Global Markets Program (GMP) in Mexico.

Duties and Responsibilities

• Oversee all Hispanic Marketing efforts by:
• Developing and implementing a comprehensive multicultural marketing strategy to enhance brand awareness, fan acquisition and fan engagement among diverse audiences both locally and in Mexico.
• Lead all efforts and activations (digital and on-the-ground) related to the GMP program with the creation of culturally relevant content (i.e. social & podcasts) and campaigns that resonate with fans in Mexico.
• Manage social and experiential agency relationships in Mexico.
• Hire and manage roster of Spanish-speaking talent in US and Mexico.
• Collaborate with cross-functional teams including sponsorship, PR, digital/social and community relations to ensure cohesive and effective multicultural marketing initiatives.
• Conduct market research and analyze trends to identify opportunities for growth and engagement within multicultural communities locally and in Mexico.
• Serve as team liaison with NFL Mexico Staff, International team at NFL HQ, Mexico retail outlets and Fan Groups.
• Prioritize building and maintaining strong relationships with local Hispanic leaders, multicultural media outlets, influencers, and community organizations, inclusive of managing Spanish-language radio partner.
• Responsible for the creation and execution of a year-round engagement calendar of local Hispanic initiatives inclusive of viewing parties, Hispanic Heritage Month programming/celebrations, appearances at local Hispanic events and gameday activations.
• Work closely with sponsorship team to present and support the monetization of all Hispanic marketing opportunities.
• Handle organizational Spanish translation needs.
• Manage the multicultural marketing budget, ensuring efficient allocation of resources to achieve strategic goals.
• Supervise and mentor a Marketing Coordinator dedicated to the aforementioned efforts.
• Oversee Broncos Fan Growth Marketing efforts focused on acquisition of fans in key demographic segments by:
• Developing and executing strategies and impactful engagement initiatives to grow our youth and female fan bases.
• Partner with our community department and help amplify current community outreach programs focused on youth and our flag football programs
• Iterate and validate different ways to reach new, retain current, and grow affinity of youth and female fans (eg, test across channels)
• Contributing to development of cohesive and collaborative influencer strategy to amplify the Broncos’ reach and engagement efforts targeting key demographic segments
• Identifying local community events targeting youth and female audiences and facilitating a Broncos presence to engage with target audiences
• Overseeing NFL initiatives at team-level focused on youth and female fan acquisition (i.e. Madden)
• Provide Direct Support to Sr. Director of Marketing on Strategy development and deployment for key department initiatives.

Minimum Requirements:

• Bachelor’s degree in marketing, advertising, communications or related field.
• Ability to think strategically and creatively to solve complex marketing challenges.
• Marketing experience in growing and scaling fans (or customers)
• Knowledge and experience with Influencer Marketing
• Minimum of 8+ years of experience with a focus on marketing processes which drive both fan acquisition & engagement, inclusive of 2+ years in a leadership role
• Deep understanding of cultural diversity and proven track record of creating inclusive multicultural marketing strategies and campaigns.
• Experience marketing to youth, females and other diverse segments, with the ability to create inclusive engagement strategies.

Preferred Skills & Ability:

• Fluency in Spanish (verbal & written)
• Previous experience in marketing at a professional sports team (NFL a plus) with a passion for sports and a deep understanding of the sports industry.
• Superior writing skills and ability to write comprehensive Power Point presentations.
• A self-starter who can multitask, reacts well under pressure and is able to work in a fast-paced environment.
• Willingness to foster an environment for growth, learning and problem solving with direct reports
• Excellent communications skills, including public speaking, meeting facilitation and presentations.
• Ability and desire to utilize the input of customer insights and data/analytics to drive strategy and decision making.
• Knowledge of all social/digital media platforms and content strategies
• Experience in budget management and fiscal responsibility.
• Available to work a flexible schedule including nights, weekends, holidays and all Broncos Home games.
• Ability to travel Internationally, as necessary.

In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $110,000 - $140,000. Actual pay will be adjusted based on experience, bilingual fluency in Spanish, and other job-related factors permitted by law.
 

The Denver Broncos Football Club offers a robust suite of benefits for our Staff including: affordable Health, Dental & Vision coverage, Basic Life and AD&D Insurance, Voluntary Life and AD&D, Health and dependent care Flexible Spending Accounts, Sick/Personal time, Vacation time, 401(K) matching program, Paid Holidays, Tuition Reimbursement and an Employee Assistance Program. 

This position will be located at Empower Field at Mile High in Denver, CO. This job posting will remain open until filled. Applicants are strongly encouraged to apply early.