Introduction to Demandbase: 

Our success depends on our ability to create a diverse, equitable, and inclusive environment. We’re committed to attracting, developing, retaining and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we’re increasingly capable of living out our mission and providing real insight from our products to support our customers. We encourage people from underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

The world’s largest and fastest-growing companies such as Accenture, Adobe, DocuSign, and Salesforce rely on Demandbase to drive their Account-Based Marketing strategy and maximize their B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the category as an indispensable part of the B2B MarTech stack. Our achievements and innovation would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area. 

About the Role:

We are looking for a self-motivated, hands-on individual to join our team as our Director/Senior Director, Digital Marketing that will report to our VP of Revenue Marketing. You’ll be responsible for the strategy and execution of all digital and web marketing programs, including advertising, paid search, paid social, and SEO. As a leader on the Marketing team, you’ll ensure goals are established, plans are created and execution across all of Demandbase’s digital touch points is flawless. In this role, you’ll manage a small team of digital marketers as well as our agency partners, you will work hand-in-hand with the whole Marketing team, the Product team, and the Revenue organization to ensure deadlines are met and goals are achieved. You’ll lead our Account-Based Advertising approach and collaborate with the sales organization to ensure alignment on the process, follow-up and messaging to prospects and customers. 

What you’ll be doing:

  • Lead the strategy and execution of all digital and web marketing programs using Demandbase One and its various clouds & products. This includes advertising, paid search, paid social, SEO, and web chat.
  • Managing and coaching a team of multi-disciplinary marketers
  • Develop and manage digital marketing campaigns and plans across all of Demandbase’s digital channels in support of business objectives.
  • Leverage paid digital channels to precisely target key audiences to align with company, team, and campaign goals. 
  • Design and implement an SEO and web performance strategy. Work collaboratively with the web development and content teams to ensure the best user experience for Demandbase.com and its associated properties. 
  • Align digital channels leveraging new technologies and strategies to drive engagement, interest and conversions
  • Leverage paid digital channels to precisely target key audiences to drive lead generation efforts
  • Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve followers and engagement
  • Develop personalization and optimization strategies for engaging and converting target accounts
  • Establish quarterly goals and OKRs and help lead cross-functional teams to support these objectives
  • Develop an understanding and build a strategy for account segmentation and activation strategies across digital channels

What we’re looking for:

  • 7+ years of marketing experience managing ABM, digital marketing and demand generation. 
  • Proven experience building, coaching, managing and retaining a team
  • Advanced experience working with Google Analytics, Marketo, Salesforce, and if you have worked with the Demandbase suite of products, it’s a strong plus!
  • Advanced understanding of marketing program management tools, processes, and reporting
  • Strong analytical skills and experience using data to drive actionable insights and decision-making
  • Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
  • Strong verbal and written communication skills to effectively communicate complex program, processes, recommendations, and data to audiences across functions, teams, and organizational levels
  • Strategic thinker, with strong program and project management skills and attention to detail

 

Benefits:

Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums for you and your entire family, $1,000 personal development stipend, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, Headspace, Ginger, and 13 paid holidays and 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.




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