The world’s largest and fastest-growing companies such as Accenture, Adobe, DocuSign, and Salesforce rely on Demandbase to drive their Account-Based Marketing strategy and maximize their B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the category as an indispensable part of the B2B MarTech stack. Our achievements and innovation would not be possible without the driven and collaborative teams here at Demandbase. As a company, we are as committed to growing careers as we are to building word-class technology. We invest heavily in people, our culture, and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area. 

In this role, you will be the product owner of our core “Audiences” solution. The Demandbase ABM platform offers a wide range of marketing technologies and capabilities, and all of them start with being able to identify the right set of accounts (called “audiences”) and reach them with the right messaging, at the right time. The Demandbase ABM Platform is best-in-class (according to the analyst firm Forrester) because of how easy and intuitive it is to discover new audiences using Machine Learning, segment existing audiences based on a wide range of data about the accounts, and learn which accounts are in-market based on their online activity and our proprietary datasets. Marketers at top companies such as Accenture, Adobe, DocuSign, and Salesforce love the Demandbase ABM Platform because it provides more actionable insights about their audiences than any other solution on the market. As the product owner of the Audiences solution, you will be a key driver in achieving our long term goal of every B2B marketing campaign targeting a Demandbase audience.

At Demandbase, you will have the unique growth experience of being a product leader in one of the first true Machine Learning companies to reach the pre-IPO stage. If you are a product owner who gets excited about using cutting edge technology to solve real business problems, then we should talk.

What we’re looking for:

  • Experience owning the entire (end-to-end) Product process, being the primary person responsible for your company’s product lines in the past. You have steered a product from conception to launch and learn from what worked (or what didn’t)
  • 5+ years at a Director or GM-level in a product role
  • A strong belief in lean product development methodologies and the value of MVPs
  • Experience with business-user-facing SaaS applications
  • Excitement about customer-centric product development

Bonus if you have:

  • Experience in digital advertising 
  • Graduate Degree in a related field (could include engineering, data science, or business)
  • Experience or interest in Machine Learning or related Analytics technologies

What you’ll be doing:

  • Taking ownership of key product areas: conception, design, QA, and management of the entire lifecycle of your products with specific focus around developing new features and functionality
  • Drive product management for Demandbase’s fastest growing product lines
  • Manage internal and customer facing relationships to drive adoption, requirements, marketing, and support
  • Other duties as assigned

Why join us?

  • Be part of a rapidly-growing, pre-IPO company that has established product market fit
  • Opportunity to extend our ABM leadership position and fast-track innovation behind Machine Learning-powered Account-Based Marketing solutions
  • Work with a world class team of engineers, PMs, data scientists, sales people and marketers
  • Have the flexibility of a start up with the security of a sizable, well-funded organization


Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, 401k, commuter benefits, free snacks, catered lunch every Friday, and much more!

About Demandbase:

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce and others rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500 and named a Gartner Cool Vendor for Tech Go-To Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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