Digital Marketing Specialist

About the team

This role sits within the Digital Marketing function of the UK&I Marketing team here at Deliveroo. The team’s focus is driving business growth and managing best in class channel planning, strategy and execution through Paid Video, Display & Social. As a channel specialist team, we are a vibrant function, collaborating closely with creative, data science and marketing technology teams to deliver innovative digital campaigns. The role is based in London on a hybrid model, with at least 3 days a week in office per week. 

About the role

We're looking for an experienced Digital Marketing Specialist focussed on the end-to-end management of planning, activation and reporting across Paid Video, Display and Social campaigns. The ideal candidate will be analytical and data driven in their approach to generate evidence based recommendations and insights. This role involves engaging with stakeholders across marketing, creative, tech, data science, and external agencies, and reports into the Senior Digital Marketing Manager. 

What we’re looking for

• You have a proactive attitude. You enjoy working in a fast-paced environment and take initiative to achieve outcomes. 
• You’re analytical. You’re proficient in data analysis tools and techniques to synthesise complex information and turn these into actionable insights. 
• You’re a strong communicator. You’ll be able to effectively manage stakeholder expectations and present information to non-technical stakeholders with ease. 
• You’re collaborative, acting as a team player and role model for junior members of the team and working effectively with cross-functional teams on campaigns and projects.  

What you'll be doing

• Platform Management - Oversee and engage in campaign and asset setups, budget management and tracking, pacing and performance checks and optimisations across platforms including Meta, Tiktok, Smartly, Pinterest, Snapchat, Reddit, Google Ads and DV360. 
• Planning & Forecasting - Responding to and supporting briefs across all verticals, including responsibilities such as producing media plans, contributing to and presenting responses, and forecasting to targets.  
• Reporting - Reporting on performance in weekly updates and conducting post campaign analysis to generate learnings and insights that shape future media strategy. 
• Campaign Management - Oversee timelines and deliverables for campaigns, ensuring we track to meet forecasted live dates and managing expectations effectively. 
• Industry - Stay up to date on industry trends and best practices to understand opportunities to further evolve our digital marketing strategy.

Requirements

• Previous experience in platforms such as Google Ads, DV360, Smartly, Meta, Tiktok, Snapchat, Pinterest and Reddit.
• Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand.
• Solid knowledge of the digital marketing ecosystem and channels.
• Basic problem-solving skills, structuring arguments well and finding solutions.
• Strong communication and stakeholder management skills.
• Basic quantitative analytical skills utilised for reporting and to set up tests/experiments. 

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. . We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable.

We give people the opportunity to buy what they want, as they want it, when and where they want it.

Workplace & Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.