Marketing Cloud Consultant

Why Deliveroo?

 

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 7 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 6 years and we operate in 13 countries with over 70,000 riders who deliver orders from 80,000 restaurants in over 500 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are already transforming the way people think about food, providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three-sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauces that allow us to deliver our orders in under 30 minutes.

And we’re just getting started.

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

 

The Role

Working as part of the Sales Technology team, you will play a valuable role in providing support around the systems, tools and processes that are central to the effective running of the marketing team. You will collaborate closely with the B2B Marketing function to unlock their usage of Marketing Cloud. We are looking for a hybrid of a functional and technical consultant with the ability to operate as a subject matter expert focusing on Salesforce Marketing Cloud, rather than being part of the day-to-day marketing operations.

The successful candidate will take responsibility for Marketing Cloud processes and point out when there is potential for improvement, optimisation or scale.

 

Role and Responsibilities:

  • Act as a consultant and technical expert on Salesforce Marketing Cloud to serve the needs of our marketing stakeholders.
  • Develop templates and technology “playbook” documents for campaign and digital programs.
  • Working with campaign managers, provide technical and process guidance to ensure campaigns in Marketing Cloud meet standard process and quality standards.
  • Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources, for example, data lake/warehouses.
  • Take ownership of Marketing Cloud Connect configuration and maintenance.
  • Architect data feeds, platform configuration, and logic needed to run complex automated email campaigns.
  • Design automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio, Audience Builder, Journey Builder and CloudPages.
  • Input towards the product roadmap by providing recommendations of unused features within SFMC which could be leveraged.

 

Person specification

  • Must have expert knowledge of Marketing Cloud, good understanding of Sales Cloud, and experience in using Marketing Cloud Connect. 
    • Not required, but desirable to have worked on solutions using the Marketing Cloud API.
  • Must have a strong background in SFMC programming languages: AMPScript, HTML, CSS, SQL.
    • Not required, but desirable to also be able to work with SSJS and/or JavaScript.
  • Demonstrable experience in working with databases, data analysis and segmentation.
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. 
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
  • Advantage to have proficiency in our tool stack: Jira, Confluence, Google Suite, Slack.
  • Previous experience in stakeholder management across various organisational levels.

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