Deliveroo Hop launched in September 2021 and is Deliveroo’s speedy grocery delivery service. Our mission is to deliver groceries to customers around the world in as little as 10 minutes - from the weekly shop, to a last minute dinner party or a late night snack. Working with trusted grocers, Deliveroo Hop promises to bring customers the very best products at lightning speed.

The team behind Deliveroo Hop are building a network of stores across London, the UK and other markets. Each delivery store is staffed with a team who have been specially trained to manage the operations efficiently as well as pick and pack orders in record time, with Deliveroo’s 100,000 strong rider network completing all deliveries. 

We’re looking for people with an exceptional drive and entrepreneurial spirit to join the team at Deliveroo Hop and help us build the leading speedy grocery delivery service. Hungry to win? This is an exciting time to join the Deliveroo Hop team within the broader Deliveroo organisation - we’re only just getting started!

The role 

We’re looking for a Content and Social Media Manager to grow and engage our social community for Deliveroo Hop. We are seeking a social media & digital expert who has their finger on the pulse of what’s trending online, and an idea of how Deliveroo Hop can engage with these trends.

 

The role will work closely with Comms, Category, Ops, Creative Studio and the rest of the Hop Marketing team to develop social media & email content that builds brand awareness and drives engagement for the new Deliveroo Hop proposition. 

 

Based in the London HQ office, and reporting to the Global Brand Strategy Manager for Hop, you will be responsible for building out our social media & email strategy and calendar, creating content, monitoring all channels in the UK, and working on solidifying the Hop brand across our international markets. 

 

What you’ll be doing

  • Building our social media presence from scratch, developing content strategies and a regular posting schedule to reach and engage our target audience across multiple social channels
  • Working with our CRM team to develop a strong lifecycle strategy to engage customers, drive reasons to purchase and create loyalty to the brand and to Deliveroo
  • Driving conversation across all social channels, with a particular focus on consumers, grocery partners, and influencers
  • Managing all published content and day-to-day activities, including drafting copy for social media posts to support campaign assets
  • Monitoring social channels, identifying opportunities for Deliveroo Hop to engage with, and tracking competitor activity
  • Working with our in-house Creative Studio and/or external agencies to develop integrated social & CRM campaigns
  • Evaluating and improving the success of the social media strategy, providing weekly reports to internal stakeholders

 

Requirements

The ideal candidate will be a creative and organised marketing professional who thrives in a fast-paced environment.

  • Experience working in social media (particularly Instagram and TikTok) and influencer marketing (in-house/agency)
  • In-depth understanding of social media platforms, their requirements, and updates and innovations as they occur
  • Creative and across the latest social media and food trends
  • Excellent knowledge of the influencer landscape in the UK
  • Confident in giving strong creative direction in photography, videography, graphics and copy
  • Exceptional communication and project management
  • Experience using in-platform and social analytics tools to measure campaign performance and implement learnings into future projects.
  • Experience in setting and managing budgets for influencer activity (small, medium and large scale), negotiating with, and contracting, influencers.
  • Problem solver with a can-do attitude, happy to work autonomously
  • Enthusiastic and collaborative team player

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.

 

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing tech companies in an incredibly exciting space.

If this sounds like you, then we would love to hear from you.

Apply for this Job

* Required