Why Deliveroo?


Why Deliveroo? When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us.


We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We’re a technology driven company at the forefront of the most rapidly expanding industry in the world, so come and join us for the ride.


About the team


We’re looking for talented people to join our Operations Engagement department and help to keep our hard-working riders happy and motivated. Rider Engagement drives Deliveroo's relationship with riders, building a community and keeping them at the heart of everything we do. This is the perfect opportunity to take your first steps in an exciting, fast-growing business and develop your operational abilities. 


About the role


As the Rider Content Associate, you will help drive the Deliveroo Rider engagement strategy, which aims to consistently deliver the best-in-class rider experience through direct engagement, partnerships, and campaigns. You will have the responsibility of ensuring that rider satisfaction and brand love for Deliveroo improves through targeted campaigns. Whether it is by writing effective communications, planning an event, tracking the level of satisfaction of our fleet, or building partnerships across different verticals, your North star will be ensuring incremental improvement in the way our riders interact with us and among themselves, with the ultimate goal of creating a strong community of Deliveroo riders. 


You will...

  • Be the primary owner of both English and Chinese Owned Channel and social media content 
  • Draft English and Chinese copy for communications including emails, push notifications, social media posts, in-app banners based on strong conceptual thinking and actionable insights 
  • Develop new strategic engagement initiatives such as events and partnerships to build a consistent rider brand image and to improve satisfaction and retention
  • Optimize the engagement campaign performance and drive continuous improvement through data analysis
  • Build relations with riders across Hong Kong through in-person and virtual engagement events

Skills you’ll need & Eligibility…

  • At least 3 years of experience in copywriting, brand building, or similar engagement role; relevant experience in a high growth environment preferred
  • Ability to deliver complex messages and explain concepts clearly and succinctly to a diverse audience
  • Experience with a range of digital and social media platforms and proven ability to use it as an effective communications tool
  • Sufficient numeracy to make actionable insights from quantitative and qualitative data sets
  • Creative thinker and able to look beyond the obvious to opportunities to derive benefit from our riders and improve their experience
  • Native English Speaker and fluent in Chinese, with style and the ability to employ the appropriate tone of voice for any situation.
  • Passion for food, travel, and making new connections


  • Become one of the key employees of a fast-growing and exciting startup to change the food delivery landscape
  • Open, respectful, and fun company culture
  • Snacks and drinks provided (although not unlimited, you will never go thirsty or hungry)
  • Work with people who LOVE what they do
  • Meal allowance if you are required to work late
  • Free Deliveroo Plus - Free delivery and access to special offers


Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.


There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.


Diversity and Inclusion


At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.


In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.


We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

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