Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London in 2004 and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. In 2013 Deliveroo was launched. Fast forward to 2020 and we operate in 12 markets with over 60,000 riders who deliver orders from 60,000 restaurants in over 500 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allows us to deliver our orders in around 30 minutes.

And we're just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

We are already a multi-billion pound company that has grown rapidly. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

 

The Role

The ‘Merchandising & Marketing Manager, ODC’ is a pivotal role for Deliveroo. The desired candidate will be a great stakeholder manager, be a highly capable merchandising and marketing strategist, confident and comfortable presenting and communicating with senior stakeholders both internally and externally

In this role, you’ll be leading some of the most challenging and exciting initiatives within our ODC team. Your key responsibilities will be to:

  • 1) Define and own our overall merchandising approach to i) drive consumer awareness, acquisition and frequency iii) develop partnerships with Retailers and FMCG’s iii) optimise unit economics  
  • 2) Develop a complete understanding of consumer needs, both existing and potential, and use that knowledge to lead category and ranging strategy.  Optimise this via developing relationships with our key ODC partners across the UK, Europe and APAC to co-create account level plans
  • 3) Be highly engaged and collaborate with the Commercial Partnerships (CP) team to help facilitate and maximise strategic FMCG relationships 
    • Act as the direct interface for commercial partnerships and ODC , as well as the wider  and marketing org.
    • Act as the gatekeeper to all ODC media asset inventory, working with the CP team and their designated agents to fill inventory with FMCG partner activations. Be responsible for the acquisition, allocation, management and expansion of inventory as well as the approval and campaign material uploading processes.  
    • Understand the CP plan and ensure CP are incorporated into the overall merchandising approach. Provide visibility of ODC merchandising plans inclusive of ODC retail partner plans to drive the CP pipeline.
    • Work closely with CP to input into the building of JBP with strategic partner FMCGs.
  • 4) Act as the ‘business owner’ for all ODC categories, possessing a complete understanding of internal and external variables that impact our business (this entails owning forecasting, monitoring, understanding and reporting on the category, along with responsibility for driving strategic projects to achieve business objectives)
  • 5) Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies
  • 6) Partner with Account Managers, Consumer & Product Marketing to maximise impact of strategy 
  • 7) Work closely with the “New Businesses” leadership team and other groups at Deliveroo to deliver high-impact projects

Requirements

The role requires strong leadership, commercial acumen, problem-solving skills, with a track-record of delivering complex projects with multiple stakeholders:

  • You're currently working in, or have previously worked, in an online grocery environment and will be able to bring your strong understanding of the market to our team
  • You’ve achieved clear customer, commercial and financial results with a strong resilient entrepreneurial spirit
  • Deep knowledge of industry trends, competition, best practices, and other factors that affect profitability and business success. Able to rapidly understand how our business operates, makes money and sustains profitable growth
  • Strong problem-solving skills; effectively resolving issues that involve people, things, and processes by using logic and common sense. Identifying the root cause of a problem by using data-mining and analysis to validate and test approach
  • Strong stakeholder management skills; engaging, informing, and gaining the support of various stakeholders. Taking time to collaborate and build relationships; earning the respect and trust of others within the organisation through strong emotional intelligence
  • Project and change management experience; able to demonstrate managing multiple complex projects with numerous stakeholders in a structured and logical way

To succeed in this role you will be:

  • Customer Obsessed - understand and connect with our customers. Believe in our ability to create services and products which address this and have the customers best interest at heart
  • Resourceful - constantly look for creative ways to make the most of the resources we have.  Throw tenacity, brainpower, teamwork and collaboration at problems, not money and extra heads. Think like an entrepreneur
  • Comfortable with Ambiguity & Autonomy - happy to be pointed at problems and work out how to solve them. You don't require micro-management to be successful - you have a can do / will do attitude
  • Tactical & Strategic - able to ‘think big’ as well as execute ‘on-the-fly’ via understanding the dynamics, interdependencies and implications of decisions

 

 

Life at Deliveroo

We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous. 

 

Benefits and Diversity 

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success. 

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around

 

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