When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allows us to deliver our orders in under 30 minutes.
And we’re just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.
We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
We’re looking for a passionate copywriter with creative flair and razor-sharp attention to detail to deliver kick-ass copy for the wide variety of briefs we get in our in-house creative studio. You’ll have a big influence on how we develop our brand and tone of voice across a wide variety of channels including print, digital and social. The creative studio at Deliveroo is responsible for developing almost all the marketing materials across 12 markets globally, from TV ads and print campaigns through to always-on communication on social media. You’ll be an established copywriter with demonstrated experience of writing to a specific tone of voice and you should be comfortable coming up with brilliantly creative concepts and executing them with flair.
Reporting to the Head of Copy, your day-to-day will involve coming up with ideas and creating copy for a variety of briefs, from print, digital, CRM, packaging and experiential to above-the-line campaigns.
Bring the Deliveroo brand to life in creative and engaging ways
Help to shape the brand look & feel by setting tone of voice guidelines and best practises, ensuring consistency across all channels, executions and departments
Participate in all stages of copy creation from concept to reviewing final proofs
Approach creative briefs with unique and brand led ideas that bring simplicity to sometimes complex messaging challenges
Help designers populate storyboards and presentations where needed to effectively communicate concepts and design ideas
Work with the Head of Copy to mentor more junior members of staff
Manage smaller copy briefs with feedback and sign off to more junior members of the team
Work with the local markets to encourage closer collaboration and consistency with work that is produced outside of the studio and by the transcreation team.
Minimum 8+ years commercial experience working as a copywriter in a creative team, either in agency or in-house
Strong grammar and punctuation skills
A love for brand storytelling and tone of voice development
Creative thinker who can translate strategic and marketing needs into clever, on-brand work
Expert eye for detail
Comfortable with long form and short form copy briefs
Ability to work under pressure and to strict deadlines
A varied background including print, packaging, experiential and digital
A positive attitude and willingness to pass on your knowledge and experience
Excellent communication skills to present ideas and concepts back to stakeholders
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.