When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.
And we’re just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.
We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
The Global Pricing and Customer Value Management Director will be responsible for building and executing on Deliveroo’s consumer pricing strategy globally. The role will have ownership of our consumer-facing pricing levers ( primarily consumer facing delivery fees, minimum order values, consumer promotions) as well as how price value is communicated on our site.
The Global Pricing Director will be responsible for an order volume target and a contribution profit per order target across all of our markets, as well as for improving the Deliveroo brand’s price perception.
Define the pricing strategy for our three core levers - consumer facing fees, minimum order value, and consumer promotions.
Working closely with the Rider (Delivery) function to drive the rider side of pricing (to maximise value creation).
Build a pricing team from scratch at Deliveroo. Hire top talent into the pricing team.
Work with Data Science to develop playbooks for setting prices in each of Deliveroo’s local neighbourhoods for the above defined levers.
Work with product teams to develop go-to-market plans for all pricing related features.
Work with user research and comms teams to build communication strategies around pricing changes.
Work with user research and product to optimise the price value communication
Jointly own global order volume and contribution profit targets.
10+ years work experience, including 5+ years building and managing pricing teams in high velocity commercial environments at scale
Strong analytical skills and financial acumen;
Prior experience working with data-scientists and product teams.
Strong organizational skills including the ability to influence stakeholders to adopt new tools and processes;
Strong knowledge of marketplace businesses/ experience in a high-growth business environment or start-up a plus;
Deep knowledge of probability and statistics;
Experience designing and implementing models and algorithms to compute and execute optimal outcomes at scale;
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.