When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.
And we’re just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.
We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
Our customers are as passionate about great food as we are, including an ever-growing number of large and prestigious corporate clients. We cater to these firms through our Deliveroo for Business (“DFB”) division which offers a tailored product for businesses.
The B2B Marketing Manager will form part of the Deliveroo for Business team and will act as a global growth hacker and a marketing jack-of-all-B2B-trades. Based in London, you will report directly into the General Manager of Deliveroo for Business and work with local and HQ teams on all B2B marketing initiatives covering both online performance marketing, as well as offline initiatives. The main goal of this role is to help drive B2B growth, wherever it may be.
The responsibilities of the B2B Marketing Manager includes:
- Marketing strategy and planning - setting out a comprehensive B2B marketing strategy that both local and HQ teams can execute based on insights from our existing operations
- Drive and coordinate performance marketing - set up and manage all B2B online performance campaigns including paid social, display, and SEM
- Execute on our email CRM strategy - scale and optimize our email marketing campaigns across all markets while coordinating with our local account management teams
- Help plan offline marketing campaigns & local budget spending - coordinate with local DFB team on all offline campaigns, and help them spend their local marketing budgets efficiently
- Drive PR and comms - coordinate all PR and comms campaigns for DFB, working with global PR team
- Performance management - liaise with all local teams to review, discuss, and analyse the current performance of marketing campaigns. This includes presenting to all the local DFB team leads
- New growth project initiatives - launch and own various growth projects for the division that span across multiple geographies and business units
- Continuously identify opportunities to drive growth - this role is all about driving B2B growth. DFB is a young team, meaning there is plenty that still needs building as we scale up
This role requires an analytical and entrepreneurial individual that can take on projects with minimal guidance. This person is a self-starter, a keen problem-solver, and someone who doesn’t mind getting involved with everything from design, photography, analytics, whatever it takes to drive growth.
Additional requirements include:
- 4 - 6 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required
- Experience in a fast-moving startup culture
- Strong analytical skills to make data driven decisions for commercial and operational performance
- Entrepreneurial mindset and a willingness to get your hands dirty
- Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
- Exceptional organisational skills and attention to detail
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around