Why Deliveroo? 

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide. 

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it. 

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us. 

Description

Changing the way the world thinks about food delivery is what we’re all about. That’s why we love bringing amazing restaurant food to people like you – whether it’s juicy burgers, fiery curries or fresh poké bowls.  It’s been a whirlwind of a journey since our launch in 2013 – we’re now in 14 countries and over 200 cities, with stylish headquarters based in the heart of London. As a food obsessed, friendly bunch, we enjoy brainstorming ideas to solve business challenges – and we’re not afraid of making great ones happen fast.

The Role

We’re looking for a Marketing Manager to support our expansion efforts across the UK. They will be responsible for ensuring we have the strongest marketing & growth launch plans as we expand into new areas. They will be an expert on local needs of our new cities, testing & learning new channels & opportunities & then scaling frameworks from successful experiments. This role reports to the Senior Manager, Local Marketing Lead and location is flexible (London or Manchester).

A successful candidate will be an entrepreneurial brand builder. S/he will have a proven ability to think strategically to solve business problems & specifically be an expert in delivering scalable solutions to hyper-local activations. S/he will be a self starter comfortable with ambiguity in a  fast-paced and ever-changing environment, able to think big whilst paying careful attention to detail. 

Responsibilities

The marketing manager will be responsible for managing and executing all new market launches across the UK to drive traffic, new customer acquisition and conversion from launch to new market graduation. 

  • Ensure all creative, channels and communications are localised to each new market launch, including flexing creative depending on demographics, market nuances and local channel opportunities.  
  • Build on existing new market playbook and ensure it evolves as we continuously gather new market launches across ATL, Digital and offline channels.
  • Become an integral team member of the new markets team and work extremely closely with them to manage new restaurant partners, launch timelines and local opportunities. 
  • Manage all agencies and channels involved in launches including face to face staffing, direct mail, digital channels and experiential, amongst others, ensuring they are clear on timelines and deliverables. 
  • Work closely with the intern and commercial team to ensure we are prioritising partner signage across new territories. 
  • Manage all new market performance reporting and continuously build a bank of learnings from each new market launch. 
  • Lead test and learn initiatives to ensure we are streamlining and maximizing the success of each new market launch. 

Essential Criteria:

  • 5+ years experience working across all marketing disciplines (ATL, BTL, Digital, Experiential, Media, Social) as well as a deep understanding of local channels. 
  • Comfortable developing performance reports and flexing marketing approach based on market performance factors.
  • Extremely strong executor and naturally detailed oriented person.
  • Comfortable travelling to new markets and carry out ad-hoc consumer and restaurant research.  
  • Experience in working in a dynamic high-growth company
  • Entrepreneurial attitude, proactive and go-getter.
  • Demonstrate strategic ability and commercial thinking.
  • Great team leader and has experience with line management.

Life at Deliveroo

We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous. 

Benefits and Diversity 

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

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