Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 6 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 6 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.


The Role

The rider growth team owns the delivery of our rider growth strategy across the entire lifecycle - from understanding who our riders are and what they value, developing our rider proposition and maximizing rider retention and satisfaction. This team works very closely with specialist marketing teams on developing and executing on our rider growth strategy across brand and content, acquisition and CRM.


As a rider growth associate you will define the key stages in the rider lifecycle and identify the key drop off points, the leading indicators for driving up rider lifetime value and the areas for improvement. Based on these insights you will identify areas of opportunity to maximize rider lifetime value.


In this role you'll be involved in two key areas:

  1. Design our rider lifecycle management strategy identifying the levers we have to optimize how we meet our rider supply needs
  2. Drive cross-functional projects to materialise this strategy

You'll also work very closely with the following stakeholders:

  • Central marketing functions - CRM and Performance Marketing to define what we want to experiment with and drive improvement on
  • Tech Organisation – to inform and influence priorities and/or products that have the most impact on rider lifetime value
  • Central functions – to ensure we can achieve our objectives profitably and within the constraints of our evolving legal environment
  • Local markets - to understand localization needs based on differing rider segmentation and competitive environment


  • Define the key stages in the rider lifecycle and identify the key drop off points, the leading indicators for driving up rider lifetime value and the areas for improvement.
  • Identify areas for improvement and find the optimal levers to acquire and retain riders.
  • Understand which rider behaviours drive the most value for our network and use this to design  a rider marketing spend strategy to maximize ROI
  • Balance strategic design with practicality of execution, and be keenly aware of implications across other parts of the business

Core competencies

    • Adaptable with a “can-do attitude” -  is positive and proactive, and energised by working in a fast-paced environment characterised by constant change. You will be comfortable making quick yet calculated decisions, even in times of ambiguity.
    • Obsessive about improvement - Has a passion for incremental optimisation/continuous improvement and comes up with both “hacky” and more “gold-plated” improvements
    • An effective communicator and collaborator- has great interpersonal skills and the ability to quickly gain the trust and respect of others and to get their buy-in/sign-off. Proactive in gathering input from relevant stakeholders to co-create pragmatic solutions. Possess a strong desire to galvanise action within Deliveroo and land changes successfully


  • Logical, structured and data-driven - is able to use logic and data to prioritise and drive change. Ability to balance this with the bigger picture and how projects align with the direction the business is heading in.


  • Impact driven – can manage multiple projects in a logical, structured and disciplined way. Be able to model the costs and benefits of various solutions to increase rider retention through service, or designing the roll out plan for a new rider proposition.


We are looking for someone who has:

  • Has 3+ years’ experience as a Business Analyst/Associate Consultant (or equivalent) in a consulting firm or strategy function in a top-tier corporate
  • Can prioritise effectively as well as lead multiple project workstreams concurrently and independently
  • Is adept at conducting 80/20 analysis, drawing out business insights from that analysis and presenting findings and recommendations persuasively
  • Possesses strong communication skills with the ability to influence others
  • Has solid Excel and modelling skills
  • Can demonstrate effective PowerPoint skills in terms of speed and quality of output

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

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