Why Deliveroo?

 

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

We’re looking for a great Brand Planner to ensure our brand comms/advertising are rigorously designed to drive behaviour change amongst our consumers, by deeply understanding the role Deliveroo plays in their lives. Reporting to the Head of Insights at Deliveroo

Background:The Deliveroo Marketing team is looking for a Creative Strategist/Strategic Planner with a background in marketing communications strategy. This position will help develop the long-term vision and strategy for Deliveroo marketing and advertising working across multiple countries, and channel teams. They will be responsible for deriving insights that inform marketing communications strategy and decisions across all marketing channels and customer segments.

We are looking for someone who is highly resourceful, customer focused, can dive into analytical detail and is able to extract strategic implications from that analysis. Strong candidates must have the ability to work autonomously and have excellent written and verbal communications skills, and the ability to influence others. This role sits at the intersection of customer insight, marketing communications strategy and creative campaign development, and candidates need to have a very strong right brain/left orientation and seasoned judgment.

This role works closely with the Creative Studio, regional Marketing Directors and our Marketing Ops team to oversee creative development from a strategic perspective. A champion for the Deliveroo customer internally, this role will ensure customer-obsessed communications across each of our markets.

Responsibilities:

  • Seeking and interrogating customer research and data, using it to develop marketing propositions and strategies

  • Driving a better understanding of brand metrics and marketing effectiveness within the business

  • Delivering consistent consolidated messaging across all comms touchpoints, which drives distinctiveness for the brand across all markets

  • Ensure all brand planning is integrated across the business e.g. work with Studio to bring campaigns to life, with external agencies (creative & media) to put consumers at the heart of their thinking, with Product and Customer support teams to ensure our brand is joined up.

  • Works with regional leads, media, insights and studio leads, to input into the business briefs and leads creative brief development for campaigns and projects across markets

  • Collaborates with Copywriters, Art Directors, Designers, Illustrators etc throughout the completion of projects, ensuring that brilliant creative is strategically aligned

Skills:

  • Excellent communication skills and ability to build relationships across different levels of the business and with external agencies. And presenting brilliantly at all levels, with customers and colleagues, and on an international level

  • You’ll be passionate about creating thought-provoking work that’s as colourful as it is strategically tuned in

  • Curious with a deep understanding of human behaviour, and driven by a desire to produce creatively outstanding & effective work

  • An insatiable curiosity to discover the ‘why’ behind consumer behaviour, with an appreciation that asking the right questions is as important as finding the right answers

  • A good knowledge of the media landscape and experience of how to use channels to their best effect

  • A proven track record in developing strategic plans that deliver real world behaviour change and business results

  • Excellent written and verbal communication skills, coupled with the ability to make complex subjects understandable

  • The flexibility to work over a number of projects and balance your workload

  • Ability to frame critical prioritisation decisions within the business with strong strategic marketing rationales

Basic Qualifications

  • 5+ years’ experience in creative strategy or planning within an advertising agency or similar

  • Proven experience in creative strategy in ATL, BTL and digital/social channels

  • Ability to sensitively interrogate and challenge stakeholders and colleagues as necessary

  • The ability to work independently and with a team

  • Outstanding oral, written, and presentation skills

  • Academic excellence

  • Start-up experience ideal but not necessary



Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

 

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

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