When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.
And we’re just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.
We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
We’re looking for a Senior Manager to lead media and campaigns in Australia. This newly formed role will work closely with our external agency & internal creative studio to deliver best in class media strategy and campaigns that deliver against our goals, whilst also working with the rest of the Australian marketing team, PR, & channel leads. The role also encompasses acquiring, executing and account managing our strategic partnership roadmap to help increase new customer acquisition and further top of mind awareness. This role reports to the Head of Marketing Australia.
A successful candidate will be an entrepreneurial brand builder. You will have a passion for all things media and campaigns and have a natural ability to think strategically to solve business problems and be commercially savvy. You will be a self starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail.
Responsible for delivering media strategy & campaigns that deliver against Deliveroo’s top of mind awarness & consideration goals - to make us the most known and relevant food delivery service in Australia.
Media & Mass Comms Expert - work with our external media agency to plan, deliver & execute our national media strategy. Identify the most relevant channels and media mix to drive growth, working with the rest of the Australian team to identify the need to tailor locally and leverage restaurants across Australia.
Strategic partnerships - maintain, develop, and identify new partnership opportunities that dial into our clear marketing objectives, increasing new customer acquisition whilst also increasing frequency and brand awareness to large targeted audiences through our partners.
Campaign development - work with our external agency partner and internal teams to lead and develop brand campaigns across performance marketing, paid, owned & earned channels. Ensure all mass comms and brand campaigns deliver against our briefs, with clear objectives & key messages to move us to become the better mainstream choice.
Cross-functional collaboration - work with teams across the business including PR, & brand social to develop the optimum strategies & plans to drive relevance with our consumers.
Measurement & effectiveness - work with the BI team and other relevant stakeholders to drive our test & learn approach to better understand the impact of our activity and drive improvements.
- 7+ years experience marketing or agency experience running successful insight led marketing campaigns, with proven ability to manage large-scale media budgets
- Detail oriented executor. You're skilled at planning, organising, prioritising and executing simultaneous projects and activities at once. You can prioritise high impact activities and keep complicated projects moving forward.
- A self-starter attitude that’s comfortable with constant change and enjoys working in a fast-paced environment.
- Proven track record in making things happen - delivering results quickly and efficiently.
- A creative problem solver who can think things through analytically.
- A proactive, can-do attitude, full of great ideas and able to get stuff done autonomously.
- Great communication skills with a passion for building strong relationships, with proven experience to manage agencies & in-house teams.
Become one of the key managers of a fast-growing, exciting startup, changing the food delivery landscape;
Structured learning and development, including performance and management coaching;
Open, respectful and fun company culture;
BIG Friday lunches – Deliveroo'd to the office of course!
Weekly Exercise class to counteract all the amazing food!
Work with people who love what they do every day!
Life at Deliveroo
We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups around.