Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

The Role

Deliveroo has experienced 600% growth in the past year. Our current rider fleet is growing fast, very fast. As Head of Supply you are responsible for sustaining this growth: acquiring new riders and activating existing riders. You will need to forecast growth across all Deliveroo cities and define an acquisition strategy for each.


Your four people team is responsible for:

  • Defining the acquisition strategy
  • Analyzing, forecasting and planning the growth
  • Coordinating online and offline campaigns
  • Developing the rider lifecycle
  • Onboarding new riders
  • Improving the conversion of our rider onboarding funnel
  • Structuring communications to new riders
  • Equipping riders with their gear (Deliveroo bag, jacket, helmet, …)
  • Lobbying for an improved rider socials status

You will be working in a young and ambitious team and you will directly lead four Supply Associates. You will also be part of the Middle Management Team Belgium.


  • You have a masters degree
  • 2-5 years of experience
  • Strong analytical skills
  • Experience in a strategic role would be a plus
  • You have the ability to lead an enthusiastic, young team
  • Great problem solving ability
  • Quick switching between multiple systems and multitasking in a fast-paced environment
  • Think long term - plan for the future, be proactive

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.


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