Analytical Wizards is part of the Definitive Healthcare family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what’s now to what’s next by unlocking the value of their data and applications to solve their challenges, achieving outcomes that benefit both business and society. Our people are our biggest asset, they drive our innovation advantage and we strive to offer a flexible and collaborative workplace where they can thrive. We offer industry-leading benefits packages to promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we’d love to hear from you.
Responsibilities
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Report on marketing campaigns, KPIs, leads, MQLs, and conversion rates leveraging tools such as Marketo and Salesforce; actively providing actionable insights to the broader marketing team to help improve campaign performance and identify growth levers to set strategic direction.
• Partner with marketing vertical leads to make better, faster, data-driven decisions–to enable them to achieve business objectives and deliver growth for the company.
• Regularly monitor MQL data and report on any irregularities.
• Solve key challenges, such as, attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing channels (for new logo acquisition and customer growth).
• Build for scale by automating reporting, documenting definitions and processes pertaining to marketing data.
• Work cross-functionally with Marketing and Sales to identify business growth opportunities or funnel challenges.
Qualifications
• 2-3 years of experience in marketing, operations, or analytics experience.
• 1+ year of experience with using advanced Excel functions and/or SQL .
• At least 1 year of experience using Marketing technologies such as Marketo/Hubspot, Salesforce, Google Analytics, VWO, Drift etc.
• Deep knowledge of statistical analysis, and data visualization best practices, including experience with Tableau, Power BI, Google Data Studio and more.
• Able to communicate, influence, and reason effectively.
• Demonstrated success driving business strategy by empowering decision-makers with data and insights, developing frameworks, and driving learning agendas.
• Excellent organizational, prioritization, and collaborative skills with proven experience in end-to-end project ownership across multiple teams.
• Comfortable in a fast-paced, agile environment with the ability to navigate gray areas by making decisions and developing new processes and workflows
