At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.
Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.
For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.
One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.
We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.
We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!
Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.
Your challenge:
If you are energized by the thought of teaming with key stakeholders including lead generation; corporate marketing; product management; and sales/sales enablement to transform client value into revenue-driving solutions, then this is the role for you. The Senior Product Marketing Manager plays a key role in bridging the gap between the product development teams and the market. The primary responsibility is to ensure that the product’s value proposition, messaging, and positioning resonate with the target audience, ultimately driving product adoption and business growth.
Reporting to the Director of Product Marketing, you will develop effective market-facing content; plan and execute optimal go-to-market strategies; and provide data-based market insights and analysis to help move the needle in a high-visibility area of our business.
You will apply your data gathering and analytical skills; critical thinking bent; and subject matter expertise to drive cross-functional collaboration with leadership to create revenue-impacting tools, content and guidance.
Your Focus:
Product Positioning and Messaging
- Create and refine the product’s messaging framework to clearly define its unique selling points, benefits, and differentiators and that articulates buyer-specific value propositions.
- Ensure that product messaging aligns with the brand and is consistent across all customer touchpoints (website, sales materials, etc.).
- Collaborate with product teams to ensure the product meets customer needs and that the messaging accurately reflects the value it delivers.
Content Development and Thought Leadership
- Develop engaging demand generation and sales enablement content for all phases of the sales funnel to support penetration and conversion programs
- Lead articulation of ROI story for client buyer and influencer personas
- Ensure that all market-facing content is anchored in defensible differentiation
- Develop compelling content, including whitepapers, eBooks, and videos that demonstrate thought leadership and product expertise
Market Insights and Analysis
- Inform all aspects of go to market with primary and secondary market research; competitive landscape assessment; and industry analysis
- Identify life science industry trends and dynamics, providing analysis and positioning for both internal stakeholders and clients
- Partner with product management to provide insights on client adoption to inform new tools, investments and programs
Go-to-Market
- Lead cross-functional teams in developing and executing launch or release strategy and plan; ensuring launch readiness; and post-launch monitoring and reporting
- Partner with product management to devise and execute release communication strategy, and provide market and data inputs to prioritize product roadmap investment
- Partner with sales enablement on training including product launch; value proposition; and competitive differentiation
Customer Advocacy and Feedback:
- Engage with key customers and stakeholders to gather feedback on the product and market trends.
- Identify product champions and leverage customer success stories to build case studies, testimonials, and references.
- Work with customer success teams to understand customer satisfaction and retention metrics, ensuring that marketing strategies align with customer needs and challenges.
Qualities:
- Strong analytical and quantitative skills; ability to synthesize large amounts of data into coherent recommendations
- Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including clients, sales teams, and executives
- Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders
- Strong written and verbal communication skills; with the ability to synthesize and simplify complex information
- Ability to write/edit persuasively, clearly and succinctly
- Ability to perform in a fast-paced, deadline-driven environment
Requirements:
- 5+ years of product marketing experience at the senior level
- Preference given to those with experience product marketing in the pharmaceutical, biopharma, or biotech industry
- Bachelor’s degree in business, marketing or equivalent; MBA
- Experience managing product and market research programs
Why we love Definitive, and why you will too!
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares, our community service group, gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
What our Employees are saying about us on Glassdoor:
“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”
-Business Development Manager
“Great team. Amazing growth. Employees are treated very well.”
-Research Analyst
“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”
-Profile Analyst
If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.
