Dealer Inspire (DI) is a leading disruptor in the automotive industry through our innovative culture, legendary service, and kick-ass website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. Headquartered in Naperville, IL, our team of nearly 600 work friends are spread across the United States and Canada, pushing the boundaries and getting **** done every day, together.

DI offers an inclusive environment that celebrates collaboration and thinking differently to solve the challenges our clients face. Our shared success continues to lead to rapid growth and positive change, which opens up opportunities to advance your career to the next level by working with passionate, creative people across skill sets. If you want to be challenged, learn every day, and work as a team with some of the best in the industry, we want to meet you. Apply today!

Dealer Inspire is a CARS brand. CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater, FUEL, and CreditIQ. Want to learn more? Check us out here!

About Us

Dealer Inspire is a website platform provider catering to progressive auto dealers. We pride ourselves in having an unconventional working environment and a great culture. While our team works extremely hard, we try to keep things light and fun.

About the Position

The position of Website Optimization Specialist is vital to the success of Dealer Inspire and our clients. This position requires excellent attention to detail, critical thinking, self-direction, problem-solving, and flexibility.

Website Optimization Specialists receive training on technical SEO best practices as well as in-depth training on our customized website platform. Our team members take pride in serving and supporting DI clients by ensuring our sites meet their needs with an optimized user experience. This is not a client-facing position.

Essential Responsibilities (including but not limited to):

  • Review and confirm that client data gathered is accurate and complete; update within WordPress and other systems
  • Plan and set up redirect maps to ensure successful content migration
  • Prepare and test 301 redirects to ensure valuable redirects exist, eliminating 404s and preserving SEO authority
  • Create domain plans to ensure every client utilizes their strongest domain
  • Work within Google Search Console to review basic website health & proper functionality
  • Submit XML sitemaps to Google Search Console and Bing Webmaster Tools
  • Complete basic support tickets
  • Engage in personal education covering current and emerging SEO strategies
  • Work closely with Project Managers and other teams within Production to meet deadlines and complete client requests
  • Identify opportunities to improve upon current internal processes
  • Maintain an awareness of the other teams within Production and their contributions toward client website success

Required Skills:

  • Detail oriented, organized, and punctual
  • Ability to communicate effectively across multiple platforms and systems
  • Fast learner & interested in new technologies
  • Ability to prioritize in a fast-paced environment
  • Ability to remain calm under pressure
  • Excellent communication skills
  • Ability to perform routine and repetitive tasks
  • Ability to follow outlined processes with minimal supervision
  • Comfortable working remotely
  • Comfortable working both independently and as a part of a team
  • Ability to roll with ambiguity
  • Familiarity with WordPress
  • Familiarity with Google Docs/Sheets or Microsoft Word/Excel
  • Familiarity with Salesforce is a plus

Education and Experience:

  • This role accommodates individuals of all SEO backgrounds and knowledge levels
  • SEO knowledge or experience preferred

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add Another Education

CARS Voluntary Demographics
We're focused on creating career chemistry for our team, and that means building a culture where diversity is a priority. All CARS employees are encouraged to bring their whole, authentic self to work every day, including their talents, passions, and unique ideas. Across all our brands, we encourage our teams to stay open, and combine their different backgrounds, experiences, and worldviews to deliver better results.
Below is a set of voluntary demographic questions. If you choose to fill them out, the responses will be used (in aggregate only) and your responses, or your choice to not respond, will not be associated with your specific application and will not in any way be used in the hiring decision.
I identify my gender as: (Select one)

I identify my ethnicity as:

Veteran Status: (Select one)

I have a physical disability: (Select one)