About Us:

Dealer Inspire (DI) is a leading disruptor in the automotive industry through our innovative culture, legendary service, and kick-ass website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. Headquartered in Naperville, IL, our team of nearly 600 work friends are spread across the United States and Canada, pushing the boundaries and getting **** done every day, together.

DI offers an inclusive environment that celebrates collaboration and thinking differently to solve the challenges our clients face. Our shared success continues to lead to rapid growth and positive change, which opens up opportunities to advance your career to the next level by working with passionate, creative people across skill sets. If you want to be challenged, learn every day, and work as a team with some of the best in the industry, we want to meet you. Apply today! 

Want to learn more about who we are? Check us out here!

About the Role:

The SEO Copywriter is an individual contributor role inside the SEO Department, responsible for creating unique content for SEO clients based on strategy goals identified by SEO Specialists. Copywriters work under the supervision of the Copy Supervisor, and in coordination with the SEO Specialists to fulfill client work month to month. Copywriters must be adept and proficient writers, who are able to quickly research and create search-optimized content that is useful to users and meets the length and time requirements of the department. Copywriters must be unafraid of tight deadlines and high workloads, writing and researching for between 7 and 12 pieces of content a day on average.

Copywriters manage a heavy client load of between 30 and 40 accounts, making time management and ability to complete tasks accurately and efficiently critical to success in this role. While SEO copywriting experience isn’t required for this role as training is provided, critical thinking, time management, and being calm under pressure are traits that lead to success.

Duties:

  • Write a high volume of high-quality, organic search optimized web content per month, adhering to strict quality guidelines (on average, between 120 and 160 pieces per month), within time requirements

  • Manage client production schedules independently to meet tight internal deadlines

  • Perform competitor and keyword research in order to write top-placing content

  • Collaborate with SEO Specialists to create content that meets client goals

  • Flawlessly edit content created by yourself and others

  • Work within website platforms to publish content

  • Follow and understand brand-specific compliance requirements

  • Contribute actively to department and company goals

  • Understand and implement SEO best practices in content production

 

Requirements (within 3 months of employment):

  • Active interest in organic search, search engines and digital marketing, and drive to stay abreast of industry news and updates

  • “Always learning” attitude, driven by the desire to continuously gain knowledge and improve skills

  • Ability to comfortably and successfully manage heavy client loads (30-40 clients, 120-160 content pieces/month on average)

  • Ability to complete all required tasks within outlined time requirements and by required due dates each month

  • Willingness to work overtime as needed to complete client work on schedule

  • Critical thinking and reasoning skills; the ability to take learned concepts and apply them appropriately to unique situations in order to arrive at the most logical plan of action

  • Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions

  • Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm

  • Fully functional in all areas of the Copywriter skills matrix

  • Exceptional written and verbal communication

  • Detail oriented, especially as it relates to QCing and editing your own work

  • Proficient with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel

  • Ability to perform and apply findings of competitor research using SEMRush and Google

  • Demonstrated understanding of SEO fundamentals

 

What Determines Success as an SEO Copywriter?

    • Successful Management of Full Client Load

      • Consistently meeting deadlines, within time requirements with quality work product and correct application of SEO principles

    •  High Levels of Engagement with Team, Department and Company

    • Organic KPIs Trends

      • Organic KPIs month to month and year to year are expected to trend positively

Why Work Here?:

Dealer Inspire is a CARS brand. CARS includes: Cars.com, Dealer Inspire, DealerRater. Learn more here! 

Benefits & Perks:

  • Health Insurance with BCBS, Delta Dental (Orthodontics coverage available), Eye Med Vision
  • 401k plan with company match
  • Tuition Reimbursement
  • 18 days paid time off, parental leave, and selected paid holidays
  • Life and Disability Insurance
  • Subsidized gym membership
  • Subsidized internet access for your home
  • Peer-to-Peer Bonus program
  • Work from home Fridays
  • Weekly in-office yoga classes
  • Fully stocked kitchen and refrigerator

*Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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We're focused on creating career chemistry for our team, and that means building a culture where diversity is a priority. All CARS employees are encouraged to bring their whole, authentic self to work every day, including their talents, passions, and unique ideas. Across all our brands, we encourage our teams to stay open, and combine their different backgrounds, experiences, and worldviews to deliver better results.
 
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