Dealer Inspire (DI) is a leading disruptor in the automotive industry through our innovative culture, legendary service, and kick-ass website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. Headquartered in Naperville, IL, our team of nearly 600 work friends are spread across the United States and Canada, pushing the boundaries and getting **** done every day, together.

DI offers an inclusive environment that celebrates collaboration and thinking differently to solve the challenges our clients face. Our shared success continues to lead to rapid growth and positive change, which opens up opportunities to advance your career to the next level by working with passionate, creative people across skill sets. If you want to be challenged, learn every day, and work as a team with some of the best in the industry, we want to meet you. Apply today!

Dealer Inspire is a CARS brand. CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater. Want to learn more? Check us out here!


The primary function of a Copywriter Supervisor is to support the professional development of Copywriters that report to this role. The Copywriter Supervisor is a mentoring/development focused role, where the majority of time is spent working one on one with direct reports on two main goals: ensuring direct report’s success in their current role and professionally develop them for their future goals. Supplementarily to that focus, Copywriter Supervisors will work with the SEO Director on specially assigned projects or initiatives focused on department improvement. There is some component of task work associated with the position in the form of the Content Bank management and content upkeep.


While the day to day tasks of this role will change, the core focus of the position will not: ensuring that the Copywriters they work with are coached to excellence, and that the work product produced by their team provides exceptional ROI to the client.



  • Hold structured, weekly or biweekly one on ones with each direct report focused on:

    • Work product positive and negative feedback

    • Discussion on employee growth/development goals and related action items

    • Blockers/needs

  • Develop clear, actionable development plans for employees to improve their performance as an SEO Copywriter by:

    • Reviewing work product for process accuracy

    • Reviewing work product for speed against guidelines

    • Reviewing work product for SEO quality/critical thinking against best practices

    • Identifying clear strengths and weaknesses

    • Providing verbal feedback on strengths/weaknesses to employee on identified strengths/weaknesses

    • Working with training manager as needed to create a development plan to take advantage of opportunities

  • Create and coach employees towards stretch assignments to foster growth

  • Compete DI-required employee performance reviews 

  • Identify opportunities for and assist with innovation, testing, case studies and service development

  • Manage, train-on, improve on and innovate Copywriter processes, including documentation 

  • Manage individualized projects, initiatives or responsibilities as assigned by the Director

  • Assist in setting and executing department OKRs

  • Advocate to Department leadership on behalf of Copywriters for needs, issues, blockers, etc. that need resolution or attention

  • Cascade departmental policy/process changes to team and demonstrate effective/clear communication in Slack, in person, and in remote collaboration settings

  • Ensure work is being completed according to schedule by Copywriters 

  • Other administrative duties, as assigned, such as: approving employee time sheets, approving time off requests, balancing employee work schedules, employee reprimand escalation, etc. 

  • Work with Director to screen and hire new team members when approved in budget

  • Manage the SEO Content Bank

    • Identify new content needs

    • Assign content pieces for writing 

    • Refresh existing content as changes happen

    • Create rules for bank upkeep

    • Other duties as identified and assigned related to the bank


What Determines Success As a Supervisor?

  • Client Success

    • Because Supervisors are directly responsible for coaching their Copywriters to professional excellence, the clients that their Copywriters work for should have strong, positive KPIs.

  • Content Quality

    • The Copywriter Supervisor is responsible for ensuring that quality work product is produced by their Copywriters. 

  • Employee Satisfaction

    • Through Up Level Reviews and skip-level meeting input, Supervisors should be seen by their team to demonstrate the 8 Habits of Effective Managers

      • Being a good coach, empowering without micromanaging, showing interest in employee’s well being, being results oriented, being a good communicator/effective listener, assisting with career development, have a clear vision for the team, have key technical skills.

  • Outcome Focused Departmental Improvement

    • Copywriter Supervisors, in addition to being mentors/coaches for their Copywriters, are key administrative personnel for the department. In management, it’s often easy to get carried away with tasks instead of outcomes. To this end, Supervisors should be regularly focusing on and reporting on their efforts to improve processes, resolve departmental blockers and innovate service delivery and services overall. 



  • SEO background, with an exceptional understanding of seo best practices

  • Excellent seo copywriting skills

  • Excellent attention to detail

  • Superior editing skills

  • A proven ability to teach and train in a clear, effective and efficient way

  • An ability to embrace change with a positive, excited attitude, and to get their team to do the same

  • A drive to find creative and new ways to deliver results for clients, without fear of changing the status quo

  • Passion for mentoring and employee development

  • Ability to self-manage under limited supervision

  • Creative ideation

  • Comfortable delivering critical feedback upwards and downwards

  • Drive to fuel improvement - not hindered by status quo

Benefits & Perks*:

  • 18 days of paid time off, plus select paid holidays
  • Paid Volunteer Day & Paid Pet Wellness Day
  • Primarily remote or flexible/remote position
  • Fully stocked kitchen and refrigerator
  • Robust Health Insurance Options: BCBS, Delta Dental, EyeMed
  • 401k plan with company match
  • Subsidized internet access for your home
  • Peer-to-Peer Bonus program
  • Subsidized gym membership
  • Weekly in-office yoga classes
  • Parental Leave
  • Life & Disability Insurance
  • Tuition Reimbursement

*Not a complete, detailed list. Benefits have terms and requirements before employees are eligible. 


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required

When autocomplete results are available use up and down arrows to review
+ Add Another Education

Voluntary Demographics
We're focused on creating career chemistry for our team, and that means building a culture where diversity is a priority. All CARS employees are encouraged to bring their whole, authentic self to work every day, including their talents, passions, and unique ideas. Across all our brands, we encourage our teams to stay open, and combine their different backgrounds, experiences, and worldviews to deliver better results.
Below is a set of voluntary demographic questions. If you choose to fill them out, the responses will be used (in aggregate only) and your responses, or your choice to not respond, will not be associated with your specific application and will not in any way be used in the hiring decision.
I identify my gender as: (Select one)

I identify my ethnicity as:

Veteran Status: (Select one)

I have a physical disability: (Select one)