As the world’s leading provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), Datto believes there is no limit to what small and medium businesses (SMBs) can achieve with the right technology. Datto’s proven Unified Continuity, Networking, Endpoint Management, and Business Management solutions drive cyber resilience, efficiency, and growth for MSPs. Delivered via an integrated platform, Datto’s solutions help its global ecosystem of over 18,000 MSP partners serve over one million businesses around the world. From proactive dynamic detection and prevention to fast, flexible recovery from cyber incidents, Datto’s solutions defend against costly downtime and data loss in servers, virtual machines, cloud applications, or anywhere data resides. Since its founding in 2007, Datto has won numerous awards for its product excellence, superior technical support, rapid growth, and for fostering an outstanding workplace. With headquarters in Norwalk, Connecticut, Datto has global offices in Australia, Canada, China, Denmark, Germany, Israel, the Netherlands, Singapore, and the United Kingdom. 

As the Senior Manager, Messaging & Content you will lead the global team responsible for creating and curating Datto’s messaging and content across mediums and channels and an integral team within the Global Marketing organization. Taking ownership of Datto Marketing’s content funnel strategy, you will oversee a team of content contributors, working alongside with Product Marketing, Demand Generation, Digital, Web and PR teams to ensure timely, relevant and engaging content is developed and scaled globally to be utilized for a variety of demand gen activities and campaigns. 

Does This Describe You?

You're an experienced full funnel content strategist with experience defining the vision for a global, multi-product B2B SaaS organization. You thrive off creating new, engaging types of content, while optimizing current content in order to get the right messages to the right audience at the right time. You are motivated to help a rapidly growing business achieve key objectives within an increasing competitive landscape. 

A Look Inside the Job:

  • Lead global marketing content strategy across a suite of products, with a focus on developing content for multiple channels (presentations and events, email, PPC, Web, “big rock” content assets) for various buyer personas and audiences.
  • Design content plan to support in-flight and planned campaigns across the prospect and customer lifecycle, with a sensitivity to technical depth, and awareness of security, business continuity and disaster recovery trends. 
  • Oversee a small team of content marketers responsible for content research and production. Manage editorial calendar for Datto’s Content Center (first party and third party), as well as Datto’s global email marketing strategy and execution. 
  • Establish and uphold Datto’s tone of voice and messaging consistency across all digital and offline properties. 
  • Responsible for partnering with the CMO, PR and Product Marketing to ensure cohesive messaging across a full funnel stack of marketing activities, including executive spokesperson presentations and other external engagements.
  • Partner with Digital Marketing to develop compelling content strategy to drive relevancy and engagement across our global SEO and PPC strategy. 
  • Establish the concept of content marketing for the full customer/buyer's journey, develop the strategy and plan to support this, with a view to scaling across global marketing teams. 
  • Define capacity model for content marketing, with a future facing lens. Streamline and manage relationships with third-party content vendors globally to maximize content production targets. 
  • Present content strategy concepts and quarterly deliverables to internal and external teams including senior leaders. 
  • Team with the CMO to develop key messages for marquee event scripts, including major programs like DattoCon, Datto’s premier event for the MSP community.
  • Lead the team on elevating storytelling throughout Datto’s content, including bringing to life partner success stories across the content funnel.
  • Establish governance for quality and consistency of content and messaging across vehicles to maintain Datto’s brand impact.
  • Attract, develop and motivate a team of high performing content marketers, to drive content pipeline and scale for global teams. 

About You:

  • 8+ years experience in writing, content creation, email marketing and content planning
  • 3+ years experience developing content strategy and directly managing content and/or email marketing teams
  • Expert writing and communication skills, a world-class communicator (samples will be required).
  • A solid understanding of content marketing principles including; full funnel content strategy, multiple products support, digital content, partner marketing content
  • Strong business and marketing acumen 
  • Strategic planning for content marketing B2B teams within SaaS/Cloud industry
  • Demonstrated ability to successfully partner with collaborators across design, web development, campaigns, product marketing, PR and outside partners such as agencies and publications. 
  • BA/BS qualification in marketing, business, communication, journalism or a related field

Bonus Points:

  • Existing partnerships and experience within the IT MSP channel
Benefits:

At Datto, we believe our employees are our greatest asset and offer all full-time employees a wide-ranging benefits package, including:
  • Comprehensive health-care benefits
  • Flexible paid time off policy
  • Generous paid parental leave
  • “Datto University” virtual on-boarding program
  • Access to more than 5,000 courses via LinkedIn Learning
  • Education reimbursement
  • Employee Assistance Program
  • Headspace App
  • Charity match program
  • A dynamic and socially active work culture, including Employee Resource Groups
  • Networking and career development opportunities
  • And more!
Note: We are looking only for candidates willing to join us directly as W2 employees (No 3rd party candidates)
 
By submitting an application, you acknowledge we will process your data in order to consider you for the position you apply for and for other open positions within our company for which you may be suited. We collect and store your data in accordance with our Recruiting Privacy Practices.

Datto is an equal opportunity employer.

Apply for this Job

* Required

  
  


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Datto Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.