Type: Full Time
Min. Experience: 7-10 years of relevant experience
Who we are:
We are Dataminr, the leading company that turns social media into real-time, actionable alerts. Our ability to find and deliver information faster than any traditional source has completely revolutionized how critical, relevant and actionable information reaches the news, finance, public sector and corporate security industries.
We are one of the most exciting companies to work for and have been referred to as the “super tool of journalists and hedge funds” while also receiving numerous accolades from professionals in both the corporate security area and public sector. We’ve been named to CNBC’s Disruptor 50 list in 2014 and 2016, the Forbes FinTech 50 list in 2016, added to the AlwaysOn Global 250 Top Private Companies list and received an invitation to speak at the World Economic Forum.
Headquartered in New York City and nearing 400 employees, Dataminr provides a challenging and dynamic environment where everyone feels that they have the freedom to be innovative, impactful and influential. Our culture promotes team interaction, work-life balance and the sharing of information and ideas because it empowers us to do our best work and have fun. If you want to be a part of the most interesting and exciting high-growth tech company in New York, please keep reading!
Who you are:
As the Senior Director, Brand Strategy & Communications, you will be responsible for the Dataminr story in market. We are looking for someone who understands brand and its many facets, and who has experience thinking broadly about B2B brands, ideally technology companies. The role is an opportunity to be incredibly creative - and to bring those ideas to life practically. We are looking for someone who can own the traditional elements of brand strategy (positioning, messaging, brand architecture, identity, etc), along with content marketing, & PR/media relations. You will identify opportunities to tell Dataminr’s story and enhance the brand’s visibility by overseeing the strategic direction and project management aspect of the rapidly-growing Dataminr portfolio, content marketing engine, and earned media programs with agency partners.
We are looking for someone who is both a strategic thinker who understands the practicalities of brand in market and a strong leader who is ready to roll up their sleeves and get work done. A highly organized and hard-working individual who thrives in a fast-paced environment where collaboration across teams is crucial to success and who brings a proven track record in day-to-day operations and multi-tasking. The role reports to the EVP, Marketing & Communications and is a critical part of the marketing leadership team. We know it’s a big job - and over time we will grow the team to support this individual. If you’re looking for a great growth opportunity and chance to make a meaningful contribution to a fast growing company, join our team!
Brand Strategy: Shepherd the Dataminr brand as we grow including brand architecture, positioning messaging, and identity (in partnership with the creative team) for internal as well as external programs; Create, deploy and enforce foundational content and tools across the organization
Content Strategy & Marketing: Build Dataminr’s reputation as a thought leader in key categories; Support teams in concepting, developing and executing engaging content for target audiences; Dig into the Dataminr business to uncover key insights that can be drivers of content; Drive project management and efficient processes around the creation of content to drive leads, subscribers, job candidates, awareness, and select metrics
Media Relations: Manage relationship with US agency; Partner with EMEA marketing team; Develop and execute PR strategies focused on Dataminr’s business objectives and positioning goals, including launching key content to the media, working with Dataminr representatives on scheduling and preparing for media interviews, raising Dataminr’s profile at sponsored events, enhancing digital media profiles for Firm leaders, responding to unsolicited incoming media requests, and other crisis communications
Desired Skills and Experience:
- 7+ years relevant experience in Brand Strategy or Content Marketing role ; At least 2 years spent in-house
- Experience either leading or working closely with PR or Media Relations teams to deliver business results
- Experience developing, executing, and measuring brand programs for B2B audiences; Technology sector experience a plus
- Big thinker with the ability to execute
- Ability to prioritize and partner to get work done
- Proven experience understanding complex businesses and making them simple
- Exceptional writing and editing skills
- Detail oriented and deadline-driven
- Agile and flexible; Able to prioritize competing projects
- Not afraid to dig deep into technical subjects or ask questions
Our offering of competitive benefits and perks include:
- Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life
- Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses
- 401(k) savings plan
- Generous leave
- Daily catered lunch
- A kitchen fully stocked with snacks and beverages
- Discounted Gym Membership
…and this is just to name a few!
Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.