About Us:

DataCamp is on a mission to make the world data fluent by building the future of scalable data education, assessments, certification and collaboration tools for data professionals. Since our launch more than 10 million learners around the world have completed hundreds of millions of DataCamp content items, and over 2,500 businesses and government entities worldwide use DataCamp to make their teams and organizations data fluent.  


We will be massively scaling those numbers in 2022 and beyond, and want you to be a part of it!

About the role:

We’re looking for an exceptional marketer to help develop DataCamp’s B2C brand proposition and messaging, manage and coordinate end-to-end campaigns, and own always-on marketing initiatives that drive user acquisition and retention.  

The strongest candidates will have a growth mindset, be comfortable working in a fast-paced environment,  and have experience managing marketing campaigns across channels for a digital brand. 

This role reports to the Director of Marketing Strategy and Brand on the B2C team, and will work closely with B2C Marketing channel leads, Copywriting, and Design.

Responsibilities:

  • Share and maintain items on a campaign calendar to achieve company goals
  • Manage and lead end-to-end campaigns, including promotions, product and feature launches, and brand moments
  • Think holistically end to end about the end to end journey of audience sets, from messaging through to landing pages and funnels
  • Coordinate campaign activity and progress across all stakeholders and channels (e.g. paid ads, email/CRM, affiliates, etc.)
  • Hold stand ups, write briefs, track metrics, create visibility and stay on top of things day to day as a key team member helping to shape the outcomes of the B2C business unit
  • Track campaign performance and adjust campaign strategy and execution accordingly in collaboration with senior business stakeholders to hit business outcomes
  • Support the development of B2C marketing playbooks for standard campaigns, strategies or tactics
  • Collaborate with Growth and Retention teams to define marketing strategies, campaign plans, and always-on marketing activities
  • Collaborate with Product team stakeholders to support the adoption of DataCamp products, including Learn, Certification, Talent/Recruit, and Workspace
  • Develop and test product positioning and messaging informed by user research, market and competitive insights, and product understanding
  • Create messaging and user experiences that drive awareness, acquisition, engagement, and retention
  • Collaborate with copywriters and designers to support B2C marketing campaigns, website pages, and in-product experiences 
  • Work with content teams to produce excellent branded content across our marketing and organic channels that is aligned with our positioning 
  • A brand ambassador that drives consistency and impact across everything we do as a brand and continues to look at areas of improvement and refinement 
  • Consumer focused with the best outcome and experience for the customer always at heart

The ideal candidate:

  • 4+ years of relevant work experience in marketing, marketing strategy and/or campaign / brand positions management 
  • At least 2 years of experience developing, managing, and facilitating B2C marketing campaigns
  • At least 2 years of experience working in technology, ideally for a SaaS, subscription based, ecommerce or marketplace company
  • Comfortable coordinating across multiple stakeholders and business lines: a people person who loves to communicate and get things done
  • Clear communicator with a structured mindset
  • Exceptional writing skills and prior experience in producing written marketing content
  • Ability to take ownership of projects and work well independently
  • Organized and detail-oriented
  • Analytical with a reasonable grasp of numbers
  • Passionate about online education, data science, and coding communities
  • Familiarity with data science and data analytics is a plus

What's in it for you:

In addition to joining a creative and international start-up, you’ll enjoy:

  • A very competitive salary and stock options
  • An exciting job that will offer you technical challenges every day
  • Flexible working hours
  • International company retreats 
  • Conference and hardware budget
  • Working with a great team (everyone says this, but we’re serious—we’re pretty great)

DataCamp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

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