At Dashlane we believe in leading with employee choice and respect peoples' different needs and preferences. Our interview process follows this same principle. Currently, most people are choosing to interview remotely via Zoom. If you have different preferences, we welcome you to discuss them with us and we will do our best to accommodate.

 

About Dashlane

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

We continue to be an employee-choice hybrid workplace, with some people working remotely, some in our offices in Paris, New York, and Lisbon, and some doing a mix that suits them and their roles.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

About the role:

Are you passionate about creating engaging digital experiences for customers? Do you obsess about the world of testing and website optimization? Are you excited about using data and insights to inform your work and use technology to create a responsive customer experience? Join Dashlane as the Website Conversion Optimization Manager to make security simple for millions of businesses and their people.

Dashlane is hiring a Conversion Rate Optimization Manager responsible for end to end optimization of prospect, and customer conversions to drive data-driven pipeline growth and improvements to Dashlane.com users. This candidate will be owning all our A/B testing and optimization efforts, has a successful track record of guiding the marketing department through executing effective optimization strategies, and has in-depth knowledge of performance marketing, digital channel and marketing concepts, platforms, tactics, and technologies. The role will directly own conversion optimization tools and processes, and work directly with Marketing and Sales teams to optimize end-to-end lead flow and conversions.

This role can be either in person our New York office, or work remotely in the US. We offer relocation support. 

At Dashlane you will:

  • Develop, manage and execute end to end prospect and customer conversion optimization on web and mobile
  • Create a comprehensive and well-informed testing roadmap for Dashlane.com, to optimize marketing campaigns through audience segmentation, consumer behaviors, site analytics, and customer journey analysis.
  • Drive growth through creative thinking, compelling data-driven insights, test-and-learn methodology, and rapid execution.
  • Implement, monitor, and analyze advanced A/B and multivariate tests
  • Develop and own a regular reporting cadence, in partnership with the analytics team, that will provide actionable insights for Dashlane marketing teams and Senior Leadership
  • Develop conversion and user experience strategies that are rooted in data and consumer behavior analysis that are aligned to measurable goals of Dashlane
  • Constantly monitor traffic, funnel conversion, page performance metrics and ROI to deliver improved performance
  • Collaborate with internal teams such as Growth, Paid Media, Lifecycle, Business Analytics, Development, and Creative Teams to optimize campaigns, landing pages, and improve website usage, conversions, and performance.
  • Perform website audits and provide strategic recommendations based on UX best practices and usability standards.
  • Combine test results with other relevant data sources, both internal and external, to enhance the quality of the insights
  • Manage and evolve the MarTech infrastructure and process to create best-in-class data oriented customer centric CRO strategies

Requirements:

  • 3+ years of experience executing A/B and multivariate tests using industry tools such as Adobe Target, Google Optimize, Optimizely, VWO, etc. 
  • 3+ years of experience using web analytics solutions (Adobe Analytics, Google Analytics, etc.)

We're Also Looking For:

  • Strong command of essential web technologies, including XHTML, CSS, JavaScript, JS Libraries, AJAX, JSON, DOM scripting, unobtrusive JavaScript, XML/XSLT, and W3C DOM methods and properties
  • Strong desire to apply technical development skills to innovative marketing solutions and products that make real impact on the Dashlane business
  • Proven track record of leveraging CRO to deliver revenue and ROI goals
  • Proven expert in performance oriented digital optimization strategies and programs
  • Somebody with a test and learn mindset, experienced in driving growth & engagement through wide-scale A/B and multivariate testing
  • Experience working effectively in a heavily cross-functional, fast-paced environment
  • Highly effective communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of the organization
  • Somebody with a high EQ, who understands the “what” but places equal value on “how” to get things done
  • Flexible, Positive, Proactive
  • Strong bias towards action
  • Passion for and experience marketing to small and medium-sized businesses

 

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here

Your interview experience: 

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.

Apply for this Job

* Required

  
(File types: pdf, doc, docx, txt, rtf)
  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Dashlane’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.