ROLE: Data Analyst

LOCATION: London

The benefit of this role:

This is the chance to work for an agency with a 19 year legacy in digital that, thanks to being part of the wider Inside Ideas Group, and You and Mr. Jones network, have been able to expand their offering and really embrace what it means to be true digital marketers.

Working within the London hub, yet part of a small onsite team in Nottingham once a week, means you have the opportunity to garner knowledge and support from the Dare London hub, whilst having the autonomy to work with a small, bespoke team, and really own the client relationship.

This role is a hybrid of web analyst, social analyst, data planner, with an underlying marketing and commercial skillset.  With their hybrid nature, this person is able to identify and understand how to blend and mine data from all marketing channels to deliver against client and team briefs.  This is a rare mixed expertise skill set, hard to find but invaluable to clients who have multi-channel properties and marketing.

Working within a small team in London 4 days a week, and Nottingham for 1, this person will help to put data at the heart of decision making, across multiple disciplines including experience planning, content, and design.

Key responsibilities and accountabilities

  • To deliver best in class data solutions to client projects using statistical analysis and modelling techniques that deliver true insight
  • To deliver expert web analytics analysis using Google Analytics and Google Tag Manager
  • To present and explain the results of analysis to non-technical clients and colleagues
  • To work closely with the rest of the team (onsite and in the hub) to develop innovative solutions to client projects
  • To assist with the development of business cases in support of campaign and wider data initiatives
  • To report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends
  • To advise clients on the optimum way to use data and analytical / statistical techniques to drive maximum value from their data

Knowledge & Skills Required:

  • A minimum of 2 years’ experience within data analytics roles
  • Must be a strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode consumers more emotional needs and solve business problems
  • Get the content, customer experience and creative teams to embrace and use the data insights you produce. Ensuring the team take a test and learn approach to content; real time data and insight driven optimisation to improve performance of digital content
  • Expert web analytics experience; specifically, Goggle Analytics
  • Deep understanding of web analytics tagging protocols and naming conventions; specifically Google Tag Manager
  • Advanced Excel (Pivot tables, macros, etc…) skills required
  • SQL skills (able to write complex queries) or similar programming software are a bonus
  • Experience of Social Listening and Analysis tools, ideally Crimson Hexagon, or other similar tools would be beneficial but not required
  • Must have experience and understanding in all types of campaign metrics; including digital content, digital journeys, search, media as well as expected experience in below the line media - online, offline and above the line measurement experience
  • Experience of building interactive, visual dashboards using Google DataStudio or similar
  • Ability to identify new creative and consumer optimisation opportunities where data planning and analytical tools can be used to enhance the ROI of content and campaigns

Personal attributes:

  • Excellent written and verbal communications skills
  • Strong critical-thinking and problem-solving skills
  • Collaborate with developers to establish and understand the technical vision to deliver business insights
  • Confidence and comfortable working in a fast-paced, agency environment
  • Desire to learn and continuously improve
  • Collaborative team player, open minded
  • Ability to work with all levels of internal and associated agency staff as well as client senior management
  • In essence we’re looking for someone with the spark of creativity that makes a good data analyst excellent

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