Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in America by leading the transition to digital dentistry for the $200 billion industry. Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.
Who We're Looking For
As we grow our go-to-market strategy, we’re looking for a communications and awareness marketing leader to own all facets of the Dandy brand. The Head of Communications and Awareness will be responsible for building and executing the strategy that grows awareness with our target audience and results in rapid revenue growth.
What You'll Do
Lead a growing awareness marketing team, including recruiting and coaching, by aligning tactics to clear objectives and maintaining accountability for learning and success
Own the development of a brand strategy that generates awareness of the Dandy brand with our target audience of dental professionals
Inspire your team and external resources like freelancers and agencies to create original and differentiated content ideas that separate Dandy from others in the space.
Develop a content marketing strategy that generates organic web traffic growth that converts into quantifiable lead generation and revenue goals
Manage communications plans for product launches, customer stories, and other exciting company milestones
Analyze the performance of acquisition channels and our strategy as a whole to provide insights and flag areas of opportunity across the funnel
What We're Looking For
6+ years of experience in a communications, awareness, or content marketing role; ideally in a management or leadership capacity
Proven ability to understand technical concepts and translate them into benefits-driven value propositions
Experience in B2B high growth tech company
Experience creating content marketing strategies for technical buyers in multiple formats including text, video, audio
Strong ability to balance short term execution with long term strategic thinking
Excellent written and oral communication skills with staff, colleagues and third parties
Overall track record of professional and academic success
With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!
You’ll Really Stand Out if
Outstanding professional references to share
Experience with SMB B2B marketing motions
Healthcare or dental industry experience
Experience thriving in blitz growth environments
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
What Benefits We Offer
Fully sponsored best in class healthcare including medical, dental, and vision