Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in America by leading the transition to digital dentistry for the $200 billion industry. Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.
As we grow out our go-to-market strategy, we’re adding a Senior Manager, Performance Marketing to build and scale a best-in-class paid acquisition engine.
What You'll Do
Build our paid acquisition engine from the ground up by leveraging internal and external agency resources
Plan and execute paid marketing campaigns across a variety of channels, running experiments to optimize performance
Work in concert with the broader marketing team to craft a comprehensive lead generation strategy, including sales handoff and CRM processes
Create performance dashboards that track key metrics across all your efforts
Oversee a complex marketing budget and build a financial plan for the future
What We're Looking For
6+ years of progressive demand generation or performance marketing experience in high growth environments
Experience with B2B / SMB sales cycles
Highly analytical mindset and attention to key metrics (LTV, CAC, pipeline conversions)
Experience with marketing software tools including Marketo, Madkudu, Leandata, ChiliPiper, Google Analytics, and Looker
Ability to structure experiments to learn quickly and continuously test to optimize performance
Overall track record of professional and academic success
With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!
You’ll Really Stand Out if
Experience with outside-the-box performance marketing strategies
Outstanding professional references to share
Experience with marketplace models
Love blitz growth environments
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
What Benefits We Offer
Fully sponsored best in class healthcare including medical, dental, and vision