Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in America by leading the transition to digital dentistry for the $200 billion industry. Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.
As we grow out our go-to-market strategy, we’re adding our first marketing hire to serve as Senior Director of Growth. This person will work to build a best-in-class growth marketing engine that spans multiple channels and drives revenue as we scale.
What You'll Do
Build our demand generation engine from the ground up
Plan and execute paid marketing campaigns across a variety of channels, running experiments to optimize performance
Work in concert with our new Head of Revenue to craft a comprehensive lead generation strategy, including sales handoff and CRM processes
Create performance dashboards that track key metrics across all your efforts
Oversee a complex marketing budget and build a financial plan for the future
What We're Looking For
6+ years of progressive demand generation experience in high growth environments
Experience with B2B, SMB, and / or healthcare is highly preferred
Highly analytical mindset and attention to key metrics (LTV, CAC, pipeline conversions)
Experience with marketing software tools including Marketo, Madkudu, Leandata, Chili Piper, Wistia, and Sendoso
Ability to run experiments and continuous testing in order to optimize performance
Scrappy approach to growth marketing and the ability to punch through ambiguity
Overall track record of professional and academic success
With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!
Bonus Points For:
Experience with outside-the-box performance marketing strategies
Outstanding professional references to share
Experience with marketplace models
Part of a startup acquisition or IPO
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
Best in class healthcare including medical, dental, and vision
Competitive salary and equity packages
Fully stocked kitchen with snacks and coffee
Dandy is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.