About Daily Harvest

Daily Harvest makes nourishing food built on fruits and vegetables accessible. We do this by delivering thoughtfully sourced, chef-crafted food to customers' doorsteps, all ready to enjoy in minutes. We’re on a mission to take care of food, so food can take care of you. Our team is collaborative, driven, and future-thinking,

We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.

Position Overview:

Daily Harvest is seeking a Director of Lifecycle Marketing to join the Performance Marketing team. This team is divided into two functions: Growth (focusing on driving new customer acquisition through a variety of marketing channels) and Lifecycle Marketing (focusing on the new customer on-boarding journey that leads to longterm relationships). Together, these functions drive the company’s revenue forward.

The Director of Lifecycle Marketing will be responsible for strategic leadership of our lifecycle marketing initiatives. The candidate will spearhead efforts to increase customer loyalty and engagement, as well as bolster the customer communications experience. As we scale our acquisition strategy, we are focusing equally on building ongoing relationships and opportunities for engagement with our customers. They are vital to our business, as are you.

What you’ll do:

  • Understand the customer journey to architect and optimize the marketing communications strategy for engagement through personalization
  • Use data to manage our customer segmentation strategy to innovate on how we connect with our customers
  • Design a lifecycle touchpoint strategy dedicated to retention across multiple channels, both digital (Email, Push, SMS, Website) and through our delivery experience
  • Monitor Lifecycle KPIs to garner insights on consumer behavior to drive actionable next steps
  • Deploy scalable A/B testing to extract maximum ROI from marketing communications
  • Partner with the Product, Data, Engineering, and Operations teams to test and deploy improvements to the customer journey
  • Provide leadership, mentoring and guidance to the Lifecycle Marketing team by setting performance goals, ensuring execution of projects and cultivating a high-performance culture

Who you are: 

  • Bachelor’s Degree or equivalent experience 
  • 8+ years of lifecycle marketing and digital product experience
  • You are focused on data and deeply familiar with tools to support retention and CRM efforts
  • You are comfortable using Google Analytics, Business Intelligence Tools, Email Creation/HTML, Email Platforms such as SailThru/Klaviyo/Braze, Customer Data Platforms (Segmentation)
  • Strong, data-driven mentality to identify key avenues for growth
  • Demonstrated project management, negotiations and problem solving skills
  • Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment
  • Proven ability to develop and maintain effective work relationships with internal and external stakeholders

Benefits:

  • Unlimited Daily Harvest to keep you hustling, not hangry + cold brew (...always stocked)
  • Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
  • Competitive medical, dental, and vision benefits, 401K + equity participation 
  • Ancillary benefits: Commuter, Gym membership + Citi Bike discounts
  • Access to everything we make (including recipes in development)
  • Annual company retreat
  • Quarterly team outings, weekly onsite happy hours, + regular DH team gatherings to celebrate our co-workers
  • Book club + running club
  • A dynamic, ambitious, and fun work environment + dog friendly!!

 

At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Daily Harvest are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.