Brand Marketing Generalist 

San Francisco, CA 


About the Team

We are looking for a qualified and motivated Brand Marketing Generalist to join our growing team. 

We move fast! As a Brand Marketing Generalist, you are an integral part within the brand team. You should have a broad set of skills to get all things brand marketing related done efficiently and well. If you are a solid writer (think PR press releases and pitches), master multitasker/collaborator/executor, with uncompromising standards and work ethic.

Flexibility, adaptability, and curiosity are key as brand marketing works across and impacts all teams cross functionally. This role will constantly be evolving to align with brand objectives. 



  • Work closely with the brand team to plan and implement 360 marketing campaigns and activations establish and maintain brand presence in the market
  • Playing a pivotal support role, areas of responsibilities include: 
    • Public Relations  
      • Manage day-to-day PR programs: work in tandem with outside agency and in-house team to source, identify, and manage inbound journalist requests, track media mentions, measure media impressions, and manage content archives 
      • Collaborate with internal medical and copy team to develop branded content  
      • Facilitate the review and approval process of all PR material 
      • Help foster strong relationships with beauty editors, local/national business journalists, industry media outlets to encourage brand awareness 
    • Marketing Research and Analysis 
      • Conduct competitive analysis on products, claims, language, go-to-market strategies as it relates to various brand initiatives 
      • Coordinate focus groups, brand surveys to understand and draw insights from existing members and non-members
    • Partnership 
      • Source & identify partnership opportunities 
      • Outreach and execute partnership campaigns 
    •  Ad hoc marketing activations on a project basis: 
      • New product launches 
      • Product road map 
      • Event planning
      • Sampling programs 
      • Community management 



  • Self starter with proven track record (1-2 years) of executing marketing programs
  • Excellent multitasking skills with immaculate organization; solid written and verbal communication skills
  • Strong preference for beauty/fashion experience but not required 
  • Basic understanding of the eCommerce space and web traffic metrics
  • BSc degree in Marketing, Communications, Business, or relevant field


Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.

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