We are looking for a qualified and motivated Brand Marketing Generalist to join our growing team.
We move fast! As a Brand Marketing Generalist, you are an integral part within the brand team. You should have a broad set of skills to get all things brand marketing related done efficiently and well. If you are a solid writer (think PR press releases and pitches), master multitasker/collaborator/executor, with uncompromising standards and work ethic.
Flexibility, adaptability, and curiosity are key as brand marketing works across and impacts all teams cross functionally. This role will constantly be evolving to align with brand objectives.
Work closely with the brand team to plan and implement 360 marketing campaigns and activations — establish and maintain brand presence in the market
Playing a pivotal support role, areas of responsibilities include:
Manage day-to-day PR programs: work in tandem with outside agency and in-house team to source, identify, and manage inbound journalist requests, track media mentions, measure media impressions, and manage content archives
Collaborate with internal medical and copy team to develop branded content
Facilitate the review and approval process of all PR material
Help foster strong relationships with beauty editors, local/national business journalists, industry media outlets to encourage brand awareness
Marketing Research and Analysis
Conduct competitive analysis on products, claims, language, go-to-market strategies as it relates to various brand initiatives
Coordinate focus groups, brand surveys to understand and draw insights from existing members and non-members
Source & identify partnership opportunities
Outreach and execute partnership campaigns
Ad hoc marketing activations on a project basis:
New product launches
Product road map
Self starter with proven track record (1-2 years) of executing marketing programs
Excellent multitasking skills with immaculate organization; solid written and verbal communication skills
Strong preference for beauty/fashion experience but not required
Basic understanding of the eCommerce space and web traffic metrics
BSc degree in Marketing, Communications, Business, or relevant field
Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.