Curative is searching for an exceptional Experiential Marketing Manager to help create and execute delightful in-person member experiences. This role will support and own areas of the experiential marketing strategy for the organization and will act as the champion for the brand.

The role requires to work collaboratively across multiple stakeholder groups, including marketing leadership, partner organizations and agencies to design the strategic experiential marketing initiatives as well as developing specific product programs including (but not limited to) participation in conferences/expos, on-ground activations, member events, experiential as part of integrated marketing campaigns.

The position will help identify unique opportunities to deliver against business objectives while carefully tracking budgets and results.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

  • Develop creative ideas for experiences based on marketing strategy, messaging and program objectives.
  • Collaborate with creative, content and technical teams/contractors to deliver the highest quality experiences.
  • Drive the development of complex creative ideas, respond to a range of briefs and manage multi-stakeholder objectives across larger more integrated projects where it pertains to experiential activations.
  • Scope and manage production partners and agencies, ensuring proposals are feasible.
  • Responsible for driving objectives, managing stakeholders and deliverables while adhering to the brand vision and guidelines.
  • Manage and monitor dedicated experiential spend, optimize results with clear ROI reporting.
  • Manage internal stakeholder objectives and external production partners in a highly communicative and effective way.
  • Function as a thought leader with significant knowledge of all aspects of experiential marketing including cutting edge techniques to engage and excite the consumer.
  • Work closely with all marketing stakeholders to develop briefs and creative tactics/executions that meet the brand's marketing objectives.
  • Collaborate with peer groups across functions - social media, broker/employee and member marketing, email, and comms and public relations - to build relationships and execute experiential marketing programs.
  • Ensure activation plans, execution timelines, and deliverables are clear, remain on-track and align with the business goals. 
  • Oversee marketing requests in response to on-going needs of the business, which may include emails to drive referrals, pilot tests of new products or services and retention programs. 
  • Keep a consistent pulse on the cultural landscape – what is new and next – and actively explore how we can carve out white space for our businesses.
  • Support the execution of any relevant brand partnerships to increase brand awareness and reinforce marketing objectives. 

REQUIRED EXPERIENCE/SKILLS 

To be successful in this role an individual must be able to perform the duties listed below which represent the knowledge, skill, and/or ability required.  

 

  • Bachelor's degree in marketing, communications, psychology,  business, or similar.
  • At least four years of experience in creating and executing live activations, events, physical installations, product experiences while operating in a marketing focused team and environment.
  • Understanding or willingness to learn the healthcare industry. 
  • Ability to build and manage successful relationships with internal and external stakeholders including agencies and production houses.
  • Superb leadership, communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills.
  • Strong time management and organizational abilities.
  • Confidence and desire to create new relationships quickly.
  • Strong computer skills: Google Suite, Asana, and Slack.
  • Experience in healthcare is a major plus, but not required.
  • Travel up to 20% 

About Us

Co-founded by CEO Fred Turner and powered by a team of world-leading doctors, scientists, engineers, and health industry experts, Curative responded in March 2020 to the urgent need for COVID-19 testing, ultimately developing a network of thousands of testing sites across over 40 states and three CLIA-certified, high-complexity laboratories. As a result, Curative and its managed medical entities provided over 30 million COVID-19 tests and over 2 million COVID-19 vaccines.

Curative’s patient-facing services, healthcare facilities, integrated supply chain, and labs are part of a large platform we've built from the ground up that has allowed us to grow quickly and more efficiently than other healthcare companies. As a result, we were one of the first companies to respond to the pandemic providing COVID-19 testing at scale across the United States. 

We are now implementing a new model of comprehensive healthcare delivery focused on the whole person's well-being: providing expanded healthcare and wellness services while also streamlining access to preventative care. We are setting out to change healthcare in the United States and fundamentally re-designing the way that patients interact with their healthcare and health insurance. By building a connected platform for managing the health of our patients, we believe that we can deliver a better healthcare experience at a lower cost and with better outcomes so that our patients can focus on getting and staying well. Our model delivers healthcare by investing in patient preventive health from the start, reducing the barriers to entry to traditionally complex care networks and eliminating the concern of unexpected medical bills. Curative will launch its first members-only healthcare offering in Austin, January 2023. 

For more details on Curative and to stay tuned on what’s ahead, please visit curative.com and follow on Facebook, Instagram, and Twitter.

Curative does not accept unsolicited agency resumes. Please do not forward resumes to our career page, any Curative employee(s) or any Curative location. Curative is not responsible for any third-party or recruiter fees related to unsolicited resumes.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Curative, Inc’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.