Sr Marketing Manager
We are seeking a Senior Marketing Manager to develop and manage campaigns, optimize marketing strategies, and work with the Marketing Leadership team to align marketing initiatives towards healthcare brokers and employers. In this role, you will be optimizing our marketing strategies within paid and owned channels, preparing forecasts, and communicating results to key internal stakeholders.
Sr. Marketing Manager Responsibilities:
- Owning the broker and employer consumer journey and optimizing marketing touchpoints throughout.
- Developing campaign strategies and executing tactics to educate and engage brokers and employers on our healthcare offering.
- Evaluating and optimizing marketing campaign performance and reach of the healthcare plan to brokers and employers.
- Analyzing market trends and preparing forecasts.
- Pitching and piloting creative brand awareness campaigns to increase market share.
- Coordinating marketing strategies across the marketing team (PR, growth, etc.) and departments, such as sales, finance, and operations.
- Developing and managing the marketing campaign budget.
- Overseeing branding, advertising, and promotional campaigns with vendors.
- Preparing and presenting performance reports to senior management.
- Serving as the key point of contact for internal stakeholders on marketing operations for the health plan as it relates to broker and employer needs.
Sr. Marketing Manager Requirements:
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- 7+ years experience, with at least four years at a manager-level, ideally with people management experience.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
- B2B marketing experience required.
- Experience selling services to brokers and/or employers a major plus, but not required.
- Experience in healthcare is a major plus, but not required.
About Us
Co-founded by CEO Fred Turner and powered by a team of world-leading doctors, scientists, engineers, and health industry experts, Curative responded in March 2020 to the urgent need for COVID-19 testing, ultimately developing a network of thousands of testing sites across over 40 states and three CLIA-certified, high-complexity laboratories. As a result, Curative and its managed medical entities provided over 30 million COVID-19 tests and over 2 million COVID-19 vaccines.
Curative’s patient-facing services, healthcare facilities, integrated supply chain, and labs are part of a large platform we've built from the ground up that has allowed us to grow quickly and more efficiently than other healthcare companies. As a result, we were one of the first companies to respond to the pandemic providing COVID-19 testing at scale across the United States.
We are now implementing a new model of comprehensive healthcare delivery focused on the whole person's well-being: providing expanded healthcare and wellness services while also streamlining access to preventative care. We are setting out to change healthcare in the United States and fundamentally re-designing the way that patients interact with their healthcare and health insurance. By building a connected platform for managing the health of our patients, we believe that we can deliver a better healthcare experience at a lower cost and with better outcomes so that our patients can focus on getting and staying well. Our model delivers healthcare by investing in patient preventive health from the start, reducing the barriers to entry to traditionally complex care networks and eliminating the concern of unexpected medical bills. Curative will launch its first members-only healthcare offering in Austin, January 2023.
For more details on Curative and to stay tuned on what’s ahead, please visit curative.com and follow on Facebook, Instagram, and Twitter.
