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Marketing Manager

Mt Dora, FL

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Marketing Manager, Strain & Product Launches

Location: Mt. Dora, FL (on-site)

Job Type: Full-Time / Exempt

About the Role:  Curaleaf is seeking a a strategic and detail-oriented Marketing Manager to spearhead strain and product launch initiatives at our Mt. Dora facility. This role will be responsible for end-to-end campaign planning and execution—from concepting launch timelines and overseeing product photography to coordinating cross-functional collaboration and managing vendor relationships. With an emphasis on seamless project management and effective outreach team engagement, the Marketing Manager will ensure our new strains and products enter the market with maximum impact and brand consistency.  

If you are passionate about guiding products from concept to market, collaborating with cross-functional teams, and creating memorable brand experiences, this role as Marketing Manager, Strain & Product Launches in Mt. Dora offers a unique opportunity to shape the future of our cannabis lineup. Join us to elevate our new strains and products through engaging visual storytelling, strategic planning, and seamless execution.


What You’ll Do: 

  • Launch Planning & Execution
    • Develop comprehensive go-to-market strategies for new strain and product introductions.
    • Oversee timeline creation, resource allocation, and cross-departmental coordination to ensure on-time, impactful launches.
  • Product Photography & Visual Assets
    • Work with creative teams and external photographers to produce high-quality images, videos, and digital assets that capture brand essence.
    • Maintain and update an organized library of visual resources for use across multiple channels, including web, social media, and retail displays.
  • Cross-Functional Collaboration
    • Coordinate closely with cultivation, supply chain, sales, and retail teams to align product availability, launch timing, and promotional efforts.
    • Partner with the creative, content, and digital marketing teams to produce cohesive, on-brand messaging across all consumer touchpoints.
  • Project Management
    • Use project management tools to track milestones, budgets, and KPIs, ensuring accountability and clear communication of progress.
    • Present regular status updates and post-launch performance reports to senior leadership and key stakeholders.
  • Outreach Team Engagement
    • Collaborate with outreach and community engagement teams to support events, promotional activities, and education initiatives that highlight new strains and products.
    • Provide training materials and key talking points to ensure consistent messaging across in-person and digital outreach efforts.
  • Market & Consumer Insights
    • Analyze market trends, competitor activities, and customer feedback to refine launch strategies and product positioning.
    • Recommend adjustments to marketing tactics based on performance metrics to optimize future launches.
  • Compliance & Regulatory Adherence
    • Ensure all marketing and promotional materials comply with local and state cannabis regulations.
    • Maintain strong relationships with legal teams and stay informed of any regulatory changes that impact marketing.

 What You’ll Bring:

  • Education & Experience:
    • Bachelor’s degree in Marketing, Communications, Business, or a related field.
    • 3+ years of marketing or cannabis related experience, preferably in product launches, retail planning, or highly regulated industries. Cannabis experience is a plus.
  • Technical Skills:
    • Proficiency in project management software (e.g., Asana, Trello, Monday.com) and familiarity with digital design or photography platforms.
    • Ability to interpret analytics dashboards (Google Analytics, CRM reports) to inform data-driven decisions.
  • Creative & Detail-Oriented
    • Strong eye for visual storytelling and quality photography, coupled with the ability to manage the minute details involved in product launches.
    • Excellent written communication skills for coordinating cross-functional tasks and creating launch documentation.
  • Teamwork & Collaboration
    • Proven track record of working with diverse teams (creative, operations, sales) to drive complex projects from start to finish.
    • Exceptional interpersonal skills for maintaining positive relationships with internal and external stakeholders.
  • Time Management & Adaptability
    • Able to juggle multiple projects simultaneously, respond quickly to changing priorities, and meet tight deadlines.
    • Comfortable working in a fast-paced, evolving industry environment.

What We Offer:

  • Career Growth Opportunities
  • Competitive Pay and Benefits (Health, Dental Vision)
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/AD&D Insurance, Short & Long-Term Disability
  • Community Involvement Initiatives
  • Employee Referral Bonuses and Product Discounts

Not all benefits listed above are available to all employees at all locations.  

Curaleaf Awards and Achievements:

  • 2023 Ragan’s Top Places to Work
  • 2022 TIME100 Most Influential Companies
  • 2020 Cannabis Doing Good’s Good Neighbor Award
  • 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate Social Responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. 

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

  • Lead and Inspire.  
  • Commit to Win.  
  • ONE Curaleaf.  
  • Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board 

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