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Sr. Demand Generation Manager, Paid Media / SEM

San Francisco

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

We’re seeking a data-driven problem solver with a growth mindset to join the Global Demand Generation team as the Demand Generation Manager, Paid Media/SEM. With deep expertise in paid search and acquisition strategies, you will play a crucial role in our team’s success, owning our largest paid media channel and scaling experimentation. You will manage a multi-million dollar annual budget, support the execution of account-based marketing campaigns, and develop A/B and multi-variate testing roadmaps to unlock growth, efficiency, and audience insights.  

Working closely with Demand Gen, Marketing Ops, Web, Regional Marketing, Product Marketing, you’ll build, optimize, and scale targeted paid campaigns to support account-based marketing efforts and lead acquisition strategies. 

You have:

  • Deep expertise in paid digital channels / performance marketing across search, social, and display channels (3+ years preferred). Hands-on experience managing paid search campaigns at scale is a must. 
  • Strong analytical mindset. Experience analyzing large datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action. 
  • Proven track record of achieving Conversion (MQL, Opportunity, Pipeline, Revenue) and Efficiency targets; optimizing to reduce cost-per-acquisition, and improve conversion rates in order to hit target. 
  • Experience successfully building and executing an experimentation roadmap (i.e. A/B and multi-variate testing for creatives, messaging, landing page, bid strategies)
  • Highly proficient with analytical tools (Excel, Looker, Google Analytics, Salesforce)
  • Strong collaboration and communication skills; ability to drive projects forward across multiple teams and manage multiple campaigns at once 
  • You are a team player with an entrepreneurial mindset — you strive to unblock yourself and others, fix what’s broken, learn new tools and take ownership where needed to move the needle
  • Experience marketing B2B and/or SaaS products

You will:

  • Paid Search: Own the day-to-day management and optimization of our paid search programs to deliver against MQL, Pipeline, CAC and ROAS targets across Google Ads and Microsoft Ads. 
  • Account-based Marketing: build, deploy and launch paid media campaigns across paid social, display, content syndication, against our target segments and personas, in partnership with our ABX team.  
  • Landing Page: Drive optimization via experimentation on landing pages in close collaboration with Web, Design and Product Marketing
  • Insights: provide deep insights into campaign performance, audience analytics, and more through regular analysis, reporting cadences, and feedback loops with the broader marketing team.

 

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

Base Salary Range (US)

$116,400 - $133,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

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Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it. 

 

 

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

 

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