Reporting directly to the Chief Executive Officer, the Marketing Coordinator is responsible for being the primary contact with our marketing agency to support in the development and delivery of digital marketing campaigns.
ESSENTIAL JOB FUNCTIONS
Strategy Development - Conduct research, review analytics, and contribute to the development of digital marketing strategies that clearly align with client goals and business objectives.
Campaign Execution - Develop digital marketing campaign assets. Activities may include research, content production, social media management, content distribution and promotion, proofreading, email and newsletter development, updating website copy, building conversion paths, reviewing analytics, tracking search ranking, managing keyword campaigns, building reports, and more.
Technology and Platform Management - Manage and utilize core marketing technologies and platforms, including Adobe Creative Suite, WordPress, HubSpot, Google Analytics, AdWords, and more.
Project Management - Work as part of a team to deliver work according to our agile process. Participate in daily standups, review & retro, and planning meetings. Manage work in Jira, our project management platform.
Training - Complete all required training and certifications in our formal training program to become an expert in inbound marketing, social/search/content marketing, marketing automation software, public relations software, CRM, and more.
Other duties as assigned
MINIMUM EDUCATION OR TRAINING EQUIVALENT TO
Bachelor’s degree or equivalent from four-year and a minimum of two to four years of related experience and/or training.
MINIMUM YEARS OF ADDITIONAL RELATED EXPERIENCE / SPECIAL QUALIFICATIONS (Skills, Abilities, Licenses)
-Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
-Expert level written and verbal communication skills
-Demonstrated proactive approaches to problem-solving with strong decision-making capability
-Highly resourceful team player
-Proven ability to handle confidential information with discretion, be adaptable to various competing demands and demonstrate the highest level of customer/client service and response
-Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment.
-Forward looking thinker who actively seeks out opportunities and proposes solutions
-Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.
-Experience and interest in internal and external communications and partnership development
-Proficient in Microsoft Office (outlook, word, excel and PowerPoint), Adobe Acrobat and social media web platforms.
PHYSICAL REQUIREMENTS (Approximate percent per 7.5-hour workday)
Constant visual stimulation, including close vision, distance vision, reading, computer work (up to 100%).
Constant sitting; frequent up and down out of chair (up to 90%).
Constant use of telephone, speaking, listening (up to 70%).
Constant document handling, use of copier and fax machine, filing (up to 70%).
Frequent typing, use of computer (up to 60%).
Frequent driving (up to 60%)
Occasional walking around building (up to20%).
Occasional bending, reaching, stooping, pulling (up to 20%).
Occasional lifting, carrying, moving of items up to 20 pounds (up to 10%).
Occasional walking to, bending to enter, sitting and using upper and lower limbs to drive car (up to 5%).