Reporting directly to the Chief Executive Officer, the Marketing Coordinator researches market conditions in local, regional, or national areas, or gathers information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
ESSENTIAL JOB FUNCTIONS
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Maintains company presence on social media platforms.
Ensures information on websites is current and correct.
Seek and provide information to help companies determine their position in the marketplace.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Monitor industry statistics and follow trends in trade literature.
Measure and assess customer and employee satisfaction.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Forecast and track marketing and market trends, analyzing collected data.
Attend staff meetings to provide management with information and proposals concerning the promotion, distribution and design of company products or services.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Develop and implement procedures for identifying advertising needs.
Responds to general inquiries concerning area activities in accordance with established policies and procedures.
MINIMUM EDUCATION OR TRAINING EQUIVALENT TO
Bachelor’s degree or equivalent from four-year and a minimum of two to four years of related experience and/or training.
MINIMUM YEARS OF ADDITIONAL RELATED EXPERIENCE / SPECIAL QUALIFICATIONS (Skills, Abilities, Licenses)
Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent
attention to detail
Expert level written and verbal communication skills
Demonstrated proactive approaches to problem-solving with strong decision-making capability
Emotional maturity Highly resourceful team player
Proven ability to handle confidential information with discretion, be adaptable to various competing demands and demonstrate the highest level of customer/client service and response
Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment.
Forward looking thinker who actively seeks out opportunities and proposes solutions Ability to comprehend, analyze, and interpret various types of business documents.
Ability to write reports, manuals, speeches, and articles in a pre-designed style and format.
Ability to effectively respond to complex inquiries or complaints from clients, co-workers, supervisor, and/or management.
Ability to present information to an internal department and/or large groups of employees. Requires knowledge of financial terms and principles.
Ability to calculate intermediate figures such as percentages, discounts, and commissions. Conducts basic financial analysis. Ability to solve problems involving several options in situations.
Requires intermediate analytical and quantitative skills.
Experience and interest in internal and external communications and partnership development Proficient in Microsoft Office (outlook, word, excel and PowerPoint), Adobe Acrobat and social media web platforms
PHYSICAL REQUIREMENTS (Approximate percent per 7.5-hour workday)
Constant visual stimulation, including close vision, distance vision, reading, computer work (up to 100%).
Constant sitting; frequent up and down out of chair (up to 90%).
Constant use of telephone, speaking, listening (up to 70%).
Constant document handling, use of copier and fax machine, filing (up to 70%).
Frequent typing, use of computer (up to 60%).
Frequent driving (up to 60%)
Occasional walking around building (up to20%).
Occasional bending, reaching, stooping, pulling (up to 20%).
Occasional lifting, carrying, moving of items up to 20 pounds (up to 10%).
Occasional walking to, bending to enter, sitting and using upper and lower limbs to drive car (up to 5%).