CrunchTime! Information Systems (www.crunchtime.com), provider of the hospitality industry’s leading enterprise operations platform is seeking new team members across its organization to help it scale operations as it experiences record growth.   

Since its inception in 1995, when the company created the industry’s first web-based back-office system, our platform has been adopted by the world's most iconic brands in the Restaurant, Cruise, and Leisure and Entertainment industries; and is in operation at tens of thousands of locations around the world.  We combine the financial depth and stability of an established company, with a “there are no limits to what we can accomplish together” culture of a startup. 

CrunchTime is seeking an ambitious and enthusiastic B2B Product Marketing Manager to extend our leading position in the established restaurant software space. In this strategic role, you will be our market expert, helping us articulate the value of our solutions to internal and external audiences. The Product Marketing Manager, which reports to the VP/Head of Marketing, will work closely with Sales, Product Management, Development, Client Services and Training to drive demand for our restaurant back office solutions through compelling messaging and positioning. As a key player within the marketing team, this person will create distinct value in the marketplace and help our business grow. 

Responsibilities: 

  • Establish unique selling propositions and key messages for each product and feature set; translate technical features into value-based content and documentation 
  • Develop comprehensive, foundational messaging and product positioning documentation to be used for internal and external outreach 
  • Conduct market research within various practice areas, identify unique pain points and deliver compelling messages and supporting materials (PowerPoints, sell sheets, webinars, case studies that demonstrates ROI) 
  • Establish, share and maintain our buyer personas and segments 
  • Facilitate Sales and Marketing alignment and ensure client- and prospect-facing teams have appropriate resources 
  • Provide Sales enablement tools and product feature training
  • Continuously develop and maintain competitive intelligence research, SWOT analysis and battlecards to support Sales 
  • Conduct win/loss analysis to uncover insights and share results to improve win ratios 
  • Serve as an internal subject matter expert for all solutions within our portfolio 
  • Inform go-to-market strategy, content and campaigns as a key, strategic Marketing team member 

Requirements: 

  • 5+ years of product marketing experience, including messaging development, sales enablement and competitive/market analysis 
  • Experience working in marketing within high growth software organizations (hospitality sector experience preferred but not required) 
  • Solid project management skills: ability to lead and collaborate with internal stakeholders, prioritize high impact activities and keep complex projects moving forward 
  • Excellent people skills and deep experience partnering with cross-functional teams and 3rd parties (i.e., technical review sites, analyst relations firms, industry publications) 
  • Familiarity with marketing automation tools such as HubSpot, Google Analytics and Salesforce 
  • Exceptional ROI-tracking capabilities; able to prove what is—or isn’t—working 
  • Solid writing and communications skills 
  • Product Marketing certification from Pragmatic Institute or similar preferred 
  • Bachelor’s degree in business or marketing preferred 

Enjoy Excellent Benefits:  

CrunchTime team members enjoy a competitive salary and access to a progressive benefits program which includes the following:  

  • Health and dental insurance and vision plan  
  • Disability, life and AD&D insurance 
  • Flexible spending accounts for dependent and medical care 
  • Generous paid time off plan 
  • 401K plan with employer match 
  • Employee Assistance Program (EAP) 
  • Educational assistance for approved courses 
  • Commuter benefits, including parking reimbursement 
  • Friday lunch spread catered from Boston's top restaurants 
  • Bagel Tuesday'sprovided from Bruegger's  
  • Thirsty Thursday's featuring the best local craft brews and ales 
  • Stocked coffee from Starbucks, Caribou, Dunkin' Donuts, plus Bevisparkling water  
  • Generous employee referral bonus 
  • Standing desk option 
  • Monthly local community volunteer programs 

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