WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more.  UK clients include Airbus, Etihad Airways, S & P Global, Zalando, and more. 

 

 

 

YOUR ROLE 

As a leader on the One Marketplace team, the Group Director is responsible for driving innovation by leveraging a deep expertise in paid social media strategies and a comprehensive understanding for how all media channels operate.

We are seeking a dynamic leader with a proven track record in developing and executing paid social media strategies that drive business growth. An individual who is highly skilled in leading and mentoring teams, fostering an environment of collaboration and continuous improvement

Above all, the Group Director should be dedicated to challenging the status quo, pushing client strategies forward, and driving performance and satisfaction through innovative paid social media solutions.

 KEY RESPONSIBILITIES: Strategic Client Leadership, Cross-Functional Collaboration, Team Leadership and Development, Thought Leadership

  • Fostering strong client relationships through consistent communication and trust-building, and delivering innovative, data-driven campaigns that align with client objectives and maximize ROI.
  • Collaborate with cross-functional teams including Media Planning, Data Analytics, and other buying channels (e.g. SEM, Programmatic, Digital Partnerships) to align Paid Social initiatives with overall business goals.
  • Effective team leadership and sets a standard for how to work with internal stakeholders and problem-solve when presented with challenges. 
  • Work with client service leadership to develop accurate scopes of work for clients
  • Lead a team of Paid Social professionals, providing guidance, mentorship, and support to drive performance and career development.
    • Ensure all team members maintain active certifications on major platforms
  • Actively participate in new business opportunities and agency thought leadership
  • Monitor trends in social media tools, applications, channels, design, and strategy to ensure the company remains at the forefront of industry advancements.
    • Identify and capitalize on alpha and beta opportunities
    • Brainstorming on strategic requirements for technology solutions and custom data visualization
    • Actively participate in and solicit case studies
    • Help develop and deploy scripts and AI in day-to-day management
    • Co-lead monthly channel connects with the paid social team
  • Represents Crossmedia as an industry-leading thought leader with internal teams and clients
  • Contributes to our culture; possess a self-start mind-set and capable of decision-making with positive and accountable outcomes.
  • Builds esprit de corps through strong team communication Is fully committed to staff training of current team, participates in formal training (e.g., XMU, Mindful Managers Training) and serves as a mentor

REQUIREMENTS

  • 12 + years of relevant work experience in paid social media and biddable media. Ideal experience is in a media ad agency setting.
  • Strong analytical, critical thinking, and problem-solving skills
  • Ability to work autonomously with strong work ethic
  • Ability to manage multiple projects simultaneously
  • Experience managing a team of specialist for junior to senior team members
  • The ability to thrive in a fast-paced and deadline-driven environment,
  • Strategic Thinker & Doer

Salary range $150k - $190k.  Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant. 

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role). 
  • Open/Flexible PTO with US & UK specific policies 
  • Paid sabbatical at significant milestone anniversaries
  • Sponsored healthcare options and agency-wide physical & mental health support 
  • 401(k) with company match (USA), and generous Pension (UK)
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan 
  • Tuition reimbursement
  • Learning & Development and training programs
  • And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. 

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: 

  • Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
  • Ability to stand, bend, and reach
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
  • The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.

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