WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include Airbus, Etihad Airways, S & P Global, Zalando, and more.
Job Summary:
- The International Growth Director is responsible for leading and driving all international New Business efforts, from marketing the agency, getting Crossmedia into international pitches, leading international pitch efforts, and materially growing Crossmedia’s book of international clients.
New Business Functions:
- Partner with the Global Chief Growth Officer and New Business Director to develop the international growth plan.
- Vet all inbound pitch opportunities, in alignment with GCGO and Managing Director
- Lead the development of RFPs/RFIs and Creds decks to ensure we are positioning Crossmedia as the agency best suited to answer the client’s brief by doing media the right way:
- We customize our responses each time, and we learn along the way what works and what doesn’t to inform future responses. Beyond prose, case studies and the submission should be packaged and delivered in a premium way, every time.
- Works within the RFI/RFP process developed by the Chief Growth Global Officer
- The Director will lead pitch team casting and is responsible for helping to harmonize the core team from day one. This ensures talent assigned to the pitches can do their best work.
- Responsible for ensuring the pitch team is well grounded in the pitch process / client ask including;
- Outlining a pitch plan to win from the onset
- Assigning roles and responsibilities
- Collecting background information and partner information when needed
Setting up a centralized pitch Teams site - Driving expectations for senior-level reviews, accurate timelines and daily pitch updates
- Specific to pitch meetings, the director will:
- Advise on how we build the chemistry meeting, including the storyline
- Establish and support great chemistry across the core team
- Establish clear roles for everyone to shine and participate in the client meetings
- Ensure the pitch team is listening to feedback and incorporating back into the process
- Adhering to schedules
- Allow ample time for rehearsals
- Ensure issues are escalated early so they can be resolved
- Ensure the GCGO and Managing Director are always up to date on all relevant pitch issues
- Deep understanding of what brands and clients want, what they are asking for, and where the market is headed to ensure our international positioning and offering is best-in-class (e.g. agency trends, new models and ensuring we are positioned in new business for success against our competitors).
- Lead proposals / SOW development internally, in partnership with operations and finance.
Marketing Functions:
- Develop and maintain relationships with international pitch consultants.
- Develop and lead strategic international marketing planning, including PR, thought leadership, and awards entries.
- Develop event strategy, including list of relevant events, agency/client speakers, and content needed for presentations.
- Write international case studies, create a database for them, and keep them updated based on campaign results and new campaign activity.
- Build a CRM database of relevant contacts for external marketing efforts.
Requirements:
- 8-10 years of experience in New Business and Marketing at a media or creative agency.
- Strong communication skills and strong project management; Drive a process that nurtures pitch and marketing creativity and integration.
- Strong writing ability and interest in creating compelling narratives that set Crossmedia apart from the competition.
- Ability to completely immerse a team in a category – and encouraging the pitch team to do the same in order to show up authentically.
- Ability to run an open and transparent process that allows the best minds in, to build the story and for ideas to flow.
- Make the pitch team accountable to each other and to the story/solution we are solving.
- Ability to take feedback and adapt.
- A relentless mindset of excellence in all things.
- A willingness to partner with the GCGO and all other New Business and Marketing team members.
- This role requires a candidate have proximity to our London office. We offer a hybrid work setting with employees working both onsite and from home.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Paid sabbatical at significant milestone anniversaries
- Sponsored healthcare options and agency-wide physical & mental health support
- 401(k) with company match (USA), and generous Pension (UK)
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
