Become part of the HEYDUDE Family and work in a unique environment with a 'startup dynamic' under the umbrella of a fast growing and solid global brand.
Become a DUDE!
HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE pays diligent attention to detail, and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its innovative, ultra-light comfort and casual, yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and high profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for teamwork, career growth, and best practice sharing across the two brands.
Role Mission
To support and contribute to the SEA business strategy, serving as one of the key pillars to SEA 5YP by establishing and optimizing distributors’ wholesale/retail/ecommerce sales and productivity through partnering and leading these distributors’ towards achieving top-class operations and optimized business/ stores’ productivity and performance (Revenue, Financial Profitability, KPI).
To enhance SEA markets’ trade by exploiting/ capitalizing on markets’ opportunity and white spaces/ gaps penetration, resulting in incremental business.
To facilitate and act as the “bridge” between internal HEYDUDE functions and distributors’ team, in ensuring all learning and implementation of HEYDUDE’s brand/ best practices (Customers Services, VM & Store Maintenance) towards delivery of superior consumer’s brand/ experiences, standardize for leverages in all processes and practices in SEA markets.
Key Process Accountabilities
- To work with the respective SEA distributors, their teams and internal HEYDUDE stakeholders to
- Optimize the performance of the distributors’ store network, including delivering revenue comps, and profitability plans.
- Optimize distributors’ portfolio, working closely with distributors, real estate and multi-brand chains in siting, store layout/ format and operations to achieve targeted
- To plan and execute SEA GTM calendar and any campaigns in SEA markets/ channel through best practice sharing and coaching.
- To maintain and execute SEA individual market’s calendar to support planned performance
- To provide all required inputs and insights on performance to the key stakeholders*, to enable on going improvements in assortment, marketing and promotions, visual merchandising and store operations (including KPI’s). (*HEYDUDE and Distributor’s - Merchandising, Marketing, Operations & Visual Merchandising teams)
- Optimize SEA market’s business with periodic internal/ external business review on focus topics of markets’ store expansion and current store performance to exploit market opportunity and white spaces/ gaps.
- To facilitate and provide support in the organization and execution of regional conventions and training.
- Develop strategic alliances with Global Key Accounts to drive brand share within their businesses across the SEA region.
Deliverables and Indicators (KPIs)
- Revenue & Growth – performance versus Plan, comp. store performance/ trend.
- Profitability – Channel/ Account/ Store Performance versus Plan/ Trending.
- Productivity/ benchmarking - Channel/ Account/ Store PSF performance vs competition/ store (MB).
- Managing under-performing areas of the business – planning and improving revenue and profitability for stores performing below mandated thresholds.
- KPI’s (Shared accountability) –traffic, Conversion %, UPT, ASP, SOH and mix
- Ecommerce implementation and partnership within SEA
- Ecommerce marketplace rollout and align with HEYDUDE guidelines
Functional Competencies
- Fully conversant with retail and ecommerce best practices and deep understanding of both retail and ecommerce landscape.
- Sound understanding of regional ecommerce marketplace and its developments.
- Deep understanding of the regional consumer trends and behavior and the ability to influence/ partner with stakeholders to build actions that influence the same.
- Externally focused, with sound knowledge of competition and the ability to measure competitive activities against HEYDUDE’ own efforts in relevant areas (of merchandise, promotions, Visual Merchandising, store locations/ openings etc.)
- Strong people management skills especially with external 3rd parties team, with the ability to drive performance.
Job Requirement
- Diploma/Degree in related discipline.
- A minimum of 3-5 years or relevant experience, including at least 2 years in similar capacity.
- Experience in working closely with regional Key Accounts.
- Ability to understand and interpret market trends.
- Proficiency with Microsoft Office applications (Outlook, Excel, Power Point)
- Strong analytical skills and the ability to run the business by the numbers.
- Excellent presentation skills.
- Good Negotiation skills.
- Action oriented and deadline focused.
- Hands-on manager.
- Dynamic and outgoing personality.
- Able to travel.
We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
