Manager, Integrated Marketing

Job Title: Manager, Integrated Marketing

Job Reports to: Director, Marketing, North Asia

Job Level: Manager of Staff 

Department: Korea Marketing

Location: Korea

Date Prepared: April, 2023

Role Mission:

To be responsible for leading Korea country marketing planning and activation leveraging global/ regional scalable marketing platforms and channel programs. The Integrated Marketing Manager, Korea is also required to work with the Regional & Global Marketing team and stakeholders to ensure and execute consistent marketing and product presentation across all retail and wholesale locations.

Key Process Accountabilities

Key Activities

1.      Marketing Campaign

-         Localize Global campaign strategy for Korea and supervise all relevant activation across all channels

-         Manage Collaboration partners for Korea and plan/execute local Collaboration activations

-         Work with cross-functional and regional teams to decide plan

-         Liaise with Sales/Merch team, agencies as required

-         Organize the campaign event for press & consumer

2.      Integrated Marketing Communication (IMC)

-         Create communication strategy with regional team: PR/Social media calendar, monthly pitching products, media lists to target, scorecards to maintain, and localize PR Social toolkits that come from global team

-         Identify local influencers and plan to use them with Regional Marketing team

-         Direct agency to organize photo calls, and meetings with short-lead or long-lead media, and other press events

-         Coordinate PR/Social content based on the regional/global directions and master copy

-         Create country PR/Social content with agency aligned with regional/global guidelines

-         Manage crises, legal issues, copyright/trademark related permissions

-         Manage product seeding for media and influencers - picking correct product styles and sizes, accounting process, shipping/delivery

3.      Wholesale/ Retail Marketing

-         Supervise brand guideline and ensure the execution of the GTM strategy

-         Identify key accounts support opportunity and plan for its activation

-         Plan and implement retail marketing support programs

-         Liaise with WS Sales Manager and key accounts on marketing planning and execution

-         Liaise with Retail Sales Manager and store managers for all retail promotions

-         Manage press release creation as well as social media artwork for key accounts

-         Manage GWP production and vendor sourcing if needed

-         Direct PR or local events agency to organize in-store consumer events for key accounts & retail stores

4.      Overall Marketing Strategy

-         Participate in regional marketing communication strategy plan

-         Develop and implement the country communication strategy & marketing calendar with regional team

-         Evaluation of all marketing activations based on KPI and ROI

-         Co-marketing with other brand/company

5.      Budget Management

-         Marketing budget planning with regional team

-         Marketing budget control including VM budget

6.      People Management

-         Develop an effective team dynamic: communication, transparency, commitment to results

-         Emphasize IDP to team members

-         Execute performance review on-time and accurately

-         Drive consistent employee engagement

Deliverables and Indicators (KPIs)：

1.      Country Profit and Loss

2.      Marketing Communications Key KPIs

3.      Budget Management and Cost Monitoring

4.      Performance Appraisal in people management

Job Requirements:

Education

Degree in Marketing/Business or related discipline

Experience

- At least 8 years’ marketing experience in sports, fashion or lifestyle industry

- Experience in managing event promotions is essential

- Multinational company working experience 

Knowledge

Marketing KPI’s and Marketing plan; know about the market; commercial needs per channel; English language; MS office

Interpersonal Skill

- Team player, able to build effective relationships with cross-functional and regional teams

- Able to work in a dynamic environment & make major contribution to building Crocs brand

Travel Requirement

- Overseas business trip is necessary

- Domestic travel is necessary

Key Role Dimensions:

Key Relationship:

Internal:

- Country leadership team;

- Regional Marketing team;

- Asia Country Marketing team, Global Marketing team

External:

- Customers; WS Key accounts

- PR/Social Media/Event agencies

- Commercial service provider, Vendor

People

The role coaches Korea marketing team, defining the structure and roles

Geographical Area

The role has a geographical scope of one country

What do we offer?

·        Flexible working time and workplace, Summer Fridays

·        WFH for 2 days a week

·        3 days refresh paid leave

·        24 & 31 December, Year-end holiday closure

·        Entitlement crocs shoes by quarter

·        Family Day program; Early home

·        Learning opportunity with global training curriculum; Provide e-book and run the crocs bookcafe

·        Fun and meaningful experience in Crocs Cares

·        Experience A job within an unique and fast growing global brand