A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are.
In this role, you will build and plan an effective integrated marketing strategy to drive business objectives across channels. This role leads and promotes cross-functional collaboration of brand and product marketing efforts in close partnership with global product and merchandising teams, regional marketing leads, and cross-functional marketing partners. This leader supervises the development of annual and seasonal playbooks as well as quick-to-market global campaigns, leverages insights and analytics to drive and optimize results, and collaborates with regional teams to scale.
Essential Duties and Responsibilities
Influence annual global integrated marketing strategy and campaign planning
•Collaborate with VP, Global Integrated Marketing on strategy for the team to enhance customer acquisition and engagement to achieve brand and revenue goals in alignment with Crocs’ value of Imaginative Innovation
•Lead integrated marketing teams to drive annual GTM plans, as well as ensure operational excellence globally
•Initiate, define, and drive along with key cross functional partners how the Crocs brand comes to life for the consumer
Lead seasonal brand and product strategies
•Design and lead a strategic approach to a multi-season marketing calendar – allowing for both long-range and quick-to-market, insightful planning
•Analyze data to determine impact of strategies and make relevant adjustments to tactics to drive real-time optimization
•Partner closely with global product management and merchandising teams to ensure consistent and cohesive interpretation of brand and product strategies, and ensure those strategies are interpreted into clear, aligned, and well-informed briefs
•Ensure effective collaboration and briefing to Creative, Functional, and Channel teams
Lead creation of integrated playbooks for adoption of global campaigns and adaption to scale regionally
•Develop and cohesively package key messages, strategies, and techniques to improve campaign results through Integrated Marketing Team
•Collaborate across marketing channels (e.g., social, digital marketing, PR) and sales channels to ensure cohesive campaign execution from strategy through measurement
•Direct scaling of global campaigns for local execution, leveraging collaboration with and feedback from regional teams
•Evaluate post-campaign insights on launch performance and future opportunities
•12+ years of progressive marketing experience, preferably with a global brand that operates in multiple channels
•Minimum 4 years of experience at a leadership level (managing marketing teams including retail, complex brand/distribution environments)
•Experience leading integrated marketing strategy, creating campaign play
•Experience influencing and driving results in a highly matrixed environment
•Experience leading external agency partners
•Experience in the apparel or footwear industry is preferred
•Demonstrated experience managing Brand Strategy, Media, Digital/Ecommerce, social media, Creative development, Customer Acquisition and Retention
•Ability to interpret data, social analytics, consumer insights, to incorporate into content strategies
•Strong knowledge of standard processes and trends in integrated marketing.
•Strong financial competence, and the ability to translate a strategy into a financial plan
•Strong eye for business with an ability to anticipate risks and identify contingency plans to minimize business disruption
•Confirmed ability to synthesize information and clearly articulate an informed path forward
•Dedicated to meeting the expectations and requirements of internal and external customers, acts with customers & consumers in mind
•Consumer-centric, leader with a point of view. Shows transformative thinking
•Creates a culture of innovation and change that fuels business growth
•Comfort working in a highly cross-functional matrixed environment and drives a collaborative culture
•Acts as a talent champion with proven leadership and ability to cultivate engaged teams
•Strong leadership presence. Outstanding oral and written communication skills
•Strong career trajectory and seeking continued growth
Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
Title: US2134 Sr. Director, Global Integrated Marketing
Job Level: Senior Director
Career Level: CL9
Salary Range: $185,000- $200,000
Workplace Persona: Collaborator
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.