Role Mission:

The role will assist Sr. Retail Marketing Manager to execute an integrated retail-based marketing program that leverages the brand’s power in the market place.


Key Process Accountabilities:

1. Retail Marketing Planning and Implementation

  • Assist Sr. Retail Marketing Manager to calendarize new product introduction along lines, coordinate with related stakeholders on initiatives on product introduction calendars and positioning.
  • Implementing local retail marketing activities, incl. project development, coordination, budget and on-site management.

  • Liaise with channel sales teams to identify and define project requirements, scope and set objectives, ensuring business and branding needs are covered.

  • Communicate internally and externally to deliver quality work and achieve preset targets in effective and timely manner.

  • Design reports, analyze sales and consumer data to assess event effectiveness.

  • Work with agencies, franchises and landlords to design & execute in-store events, roadshows and DP.

  • Provide administrative support as needed.

2. Finance:

  • Assist team budget preparation and expenditure control/tracking.


Job Requirements:


  • Education: Bachelor degree or above
  • Experience: Round 2-3 years’experience, event or retail marketing background
  • Knowledge:

       -    Curiosity towards market landscape, emerging trends, and industry prospect

       -    Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel)

       -    Strong oral and written English skills

  • Interpersonal Skill:

       -    Know how to use photoshop and other design software with the ability to learn new applications

       -    Excellent communication, writing, presentation, teamwork and relationship building skills are critical

       -    Ability to work effectively in cross-functional team environment

       -    Self-motivated and willing to take challenge


Key Role Dimensions:

  • Key Relationship:

       -    Internal: country related department (WS, Retail, VM, Merchandising)


       -    External: commercial service provider

  • Geographical Area: China








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