The Executive Creative Director will lead the creative vision for the account and activate the team to reach their shared goals for the brand, the business and the company. You are leading a number of creative leads and teams in areas of creative excellence, account growth, problem-solving and talent development. The account is digital-first with a focus on advertising, social, activations and film. A history of building experiences on platforms (Meta, Instagram, reddit, snap, Pinterest, etc.) is required.

You are a ‘Discipline Visionary’: you are here in a leadership capacity to provide agency-level oversight and respond to factors in the industry that have a broad impact on CM and the work. You are the connective tissue between multiple account groups, agency partners and regional leads, as well as between agency leadership and the Creative discipline at large. You understand technology, media, prototyping, conceptual storytelling and you know how to sell things that don’t yet exist.


  • You are responsible for helping shape the vision for the account with your agency lead partners
  • You have a broad range of experience and can apply your past wins to the present–problem solving at an institutional level
  • You successfully pitch to the most senior clients–small, medium and large budgets–with a focus on award winning work
  • You can integrate with partner agencies and manage collaborations w/external parties–production, media and technology
  • You can craft winning case studies and tell strong PR stories
  • You drive the selection and development of award entry materials
  • You determine and deliver on what is needed to shape strategic work that works–for the agency and the clients
  • You are the face and/or the engaging brand ambassador for the agency
  • You navigate complex issues and problem solve at account, discipline, and agency level
  • You understand how to help support the client with our offerings across multiple tracks of work
  • Conversations w/ C-suite are part of your day and you are comfortable having open conversations about the client’s brand and business
  • You know to drive the stories creative teams build and you can package work in multiple ways to sell to client
  • You push the ambition of the work and help reshape briefs


  • You problem solve at an institutional level, both externally with clients, and internally with peers and processes
  • You identify, support and elevate of others to lead the creative work
  • You coach creative leads to elevate quality of creative to support client business
  • You understand pulse of creative team and inspire and motivate with confidence
  • You understand the team as a whole and as individuals and plays to their strengths when assigning work and evaluating performance
  • You advocate for agency and business by being mindful of CM’s organizational capabilities and how CM can help support the client across multiple tracks
  • You understand and appreciate the distinction between creative expression and commercial reality


  • Conversations w leads on overall team health, performance, and culture
    Enablement of creative leads and breaking barriers to success
  • Packaging large projects for high profile clients, presenting to C-suite
  • Evaluating and presenting team’s work to rest of company
  • Dedication to building the client’s business through positive ROI
  • Creative evolution and excellence through critique and collaboration
  • Develop, implement, and monitor quality standards across all creative disciplines
  • Meetings with senior level internal and externally
  • Problem solving tough situations and navigating hurdles in a project, account, or agency setting
  • Recognize roadblocks and coaching your teams to build the right experiences
  • Evaluating team and identifying key talents
  • Cast and build teams for projects and or accounts
  • Establishing proper mix of talent to be effective as an agency and working with Account leadership and TA to ensure those needs are met
  • Promote culture with coaching, mentoring, trend sharing, best practices etc.
  • Formal career development conversations
  • Judging awards, speaking, writing, involved in trade bodies, commentary with the industry

The salary range for this role, based in California, is generally $200,000.00 to $260,000.00 and we continually review ranges to address skills, experience and markets.  Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In effort to do so, we’d like to establish the ask that you plan to work from an office a minimum of 3 days a week. The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationship.
  • Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.


Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. 
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