As a Senior Marketing Science Analyst your curiosity never ends. The next question is always on your mind, helping you to understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling—you’re a rock star in at least two. Most importantly, you’ve got a solid understanding of how they all fit into a project, and you’re looking to hone your craft in areas you’re unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you’re up for.

You Will:

[End-to-End Analytics tracking] Manage the end-to-end analytics tracking for clients
[Strategic measurement] Design and lead the implementation of measurement solutions to support to improve single view of customer data.
[Cross-channel measurement + tracking] Leverage client analytics solutions (preferably: Adobe Analytics, Adobe Launch, Adobe Target, etc.) and various 3rd party marketing solutions (DoubleClick, LinkedIn, Pinterest, etc.) to support connected, cross-channel measurement.
[Oversight] Lead the ideation, development, and execution of measurement strategies and frameworks.
Provide work direction and mentor Associate Analysts and Analysts on project work.
Be responsible for managing, organizing and presenting data in a clear, concise and actionable format.
Confidently manage project delivery expectations and communications to project team.
Think strategically about how data, technology, and content can be used to deliver smarter experiences and stronger business outcomes.

You Have:

At least 2 years of experience working with tag management systems (e.g., Adobe Launch, Ensighten, Telium, etc.) and implementing digital analytics tracking solutions.
Experience in developing analytics tagging architectures, creating technical specification documents, and working with front end development teams to implement analytics tracking solutions.
Knowledge on how to build analytics solution designs (SDRs), tagging plans, and implementation guides.
Experience in implementing/troubleshooting/deploying Adobe stack solutions, Google 360, and/or 3rd party marketing tags using Adobe Launch.
Developed and managed implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis, and reporting (eg, data layer, JavaScript libraries, etc).
Experience with automated analytics validation tools (Charles, Omnibug, Adobe Experience Platform debugger etc.)
Documents and maintains analytical and reporting operational procedures and processes.
A detail-oriented mindset with exceptional organization skills.
Strong time management skills to ensure accurate delivery.
Confidence in your communication and collaboration skills.
Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
Well-organized approach to working on multiple projects at once.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In effort to do so, we’d like to establish the ask that you plan to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationship.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
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If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights

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