As a Marketing Science Director your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to stakeholders. You bring 10+ years of experience and seek accountability for data-driven marketing strategies, with a demonstrated expertise in at least three of the following areas: tracking and measurement, data visualization, testing and evaluation, data integration, or statistical modeling.You have experience identifying opportunities to expand engagements and grow revenue, influencing client decisions through logical and consistent guidance. You excel at managing deliverables across multiple work streams. You also thrive in a global operations context, working on multi-discipline projects to drive analytics best practices and thought leadership.Leveraging your leadership skills to supervise and develop a passionate team (including work priorities, timelines, deliverables, and training) is something you’re looking for, and you’ll expose them to Marketing Science sub-disciplines to develop their expertise

This position is open to US based candidates with US Citizenship due to requiring special security clearance.


You will:

  • Work closely with clients to understand business goals and define the deliverables that will meet them.
  • Guide the evolution of advanced analytics and performance frameworks based on the long-term needs of client’s business.
  • Demonstrate superior written and verbal communication skills in developing presentations for executive audiences to achieve buy-in for strategic recommendations.
  • Possess very strong interpersonal and team-building skills, with the ability to foster a cohesive and effective work environment.
  • Support platform maturity by thinking strategically about how data and technology can be leveraged to drive client’s business.
  • Work closely with the global Marketing Science organization as well as Technology, Strategy, Creative, and Client Service Teams to apply best practices across Critical Mass.

You have:

  • Experience in development of strategic approaches to digital marketing, aligned to the program’s broader marketing/media measurement strategy as well as to program KPIs.
  • Expertise in developing multi-phased roadmaps to advance analytics maturity and ultimately achieve business goals.
  • Extensive experience in data science and advanced analytics applied to marketing/advertising, with demonstrated results.
  • Expertise in identifying gaps in existing and new business strategies, and outlining plans to fill them, including but not limited to LOE, tools, and methodologies.
  • Experience with one or more visualization platforms (e.g.: Tableau, Domo, PowerBI, etc.).
  • Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (i.e., GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (i.e., Optimizely, Adobe Target, Monetate, etc.)
  • Understanding of machine learning models and environments and how they can be used to drive business performance.
  • Media/Marketing Experience with identifying the most appropriate Digital Marketing channels, based on business objectives.
  • Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans.
  • Experience with identifying opportunities to integrate CRM into digital engagements.

 

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