The principle goal for the Marketing Science Intern will be to diligently execute the day-to-day activities required to maintain a marketing science program and to assist in developing innovative products and deliverables. The major objective is to perfect existing skills, learn and understand new measurement methods and tools

This 12-week internship commences May 25, 2021.


 You Will:

  • Use web analytics, social, survey, and mobile measurement tools
  • Develop tagging requirements, test and perform data quality assurance
  • QA, identify issues, document and debug code and software issues working with Tech team
  • Develop and test campaign tracking codes (collaborating with other agencies when necessary)
  • Use Excel, Tableau, or DW/BI reporting system management
  • Test software management and develop testing strategies
  • Develop and analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis
  • Generate reporting and analysis, interpreting web analytics
  • Use statistical analysis / data science tools like R, Python, or SPSS
  • Analyze site traffic, search, and e-commerce analysis
  • Have experience with A/B or multivariate testing results analysis
  • Assist in analysis presentation development (story telling with data), internal and client team presentation of analysis

You Have:

  • Post-secondary degree; statistical based degree a plus
  • An interest in digital marketing and how organizations use social media in their campaigns
  • Proficiency with Excel
  • Excellent attention to detail and naturally strong memory
  • Experience using the scientific method
  • The skill of learning
  • Active listening skills
  • Solution-oriented thinking capabilities
  • Good communication and writing skills

 

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