COMPANY OVERVIEW

Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. 

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is seeking a National Field Marketing Manager.  This role will focus on building relationships and building out key accounts throughout the U.S. We don’t believe in a typical day or week, we embrace challenges and are rewarded by overcoming objections in order to achieve goals.  This individual will be a partner to our wholesale retailers and external account managers. 

CORE JOB DUTIES

    • Build scalable programs that will define and set strategy and priorities for our field marketing team members.
    • Be the expert on the national landscape for our industry regarding consumers and innovative approaches to grow our brands
    • Manage agency partner regarding all aspects of the brand ambassador teams
    • Establish strong working relationships with decision makers, managers, Wellness Advisors within key account list and become a trusted resource and partner, helping them excel in their roles
    • Create and manage field education programs to train retail staff in wholesale accounts as well as consumer educations
    • Provide in-market training, support and ensure quality standards are inline, auditing accordingly
    • Lead field team in best practices sharing, innovation, and new trends by way of regular reporting and seminars
    • Measure and review monthly reports from field to ensure goals are on track and being exceeded
    • Collaborate with cross functional counterparts to drive strategy across the portfolio of brands out to the field as well as maintaining tracking goals
    • Work with creative and agency partners to create and develop new tools and assets that drive results
    • Focus and support the field and sales teams with these key drivers:
      • Increase brand(s) on shelfs as well as sell in new products
      • Provide Wellness Advisor with talking points, sales tips and training
      • Support client with effective POS and merchandising
      • Provide account with in-store activations to help sell the brand

    Administrative Responsibilities:

    • Complete all administrative responsibilities in a timely and accurate manner
    • Maintain proper records for all expense reports and ensure they are completed on time with receipts attached on a weekly basis
    • Develop and distribute all program training materials to field
    • Compete all paperwork and meet administrative deadlines
    • Closely monitor and track all activations and special events
    • Own the integrity of all training materials and in-store activations and ensure that updates are made as necessary across all platforms
    • Understand and ensure compliance of all state rules/regulations

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

Qualifications:

  • Bachelor’s Degree or equivalent work experience
  • 5-7 years’ related industry or sales experience
  • Local travel 15-20% including nights and weekends
  • Knowledge of cannabis, trends and industry preferred, but will train the right candidate
  • Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty
  • Ability to coordinate efforts with distributor personnel including orders, delivery and merchandising support
  • Candidates must be familiar with on/off premise marketing initiatives
  • Familiarity with local market trendsetting accounts
  • Strong problem solving, time management, and organizational skills
  • Skilled at multitasking with an ability to meet deadlines
  • Computer literate with proficiency in Microsoft Office Suite
  •  

ADDITIONAL REQUIREMENTS

  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry 

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Cresco Labs are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.